Director of Sales and Marketing (Full-Time) - Manning Square

Navion Senior Solutions•Greer, SC

About The Position

Manning Square is seeking a Senior Living Sales & Marketing Director to lead the community’s sales and marketing activity. The role supports prospective residents and their families as they evaluate senior care options and explains why Navion may be the best senior housing option for them. Duties include community engagement, referral-source outreach, lead generation, responding to inquiries, leading tours and presentations, and closing sales. This is a commission-based position, and previous Assisted Living experience is preferred. The position also requires serving as Manager on Duty on weekends. Manning Square has partnered with Tapcheck, a mobile app that allows team members to access earned wages instantly. The Director develops sales strategies and monitors marketing effectiveness, plans community marketing activities, manages the marketing budget, and works with the ED and RSDM on advertising needs. The role is responsible for meeting sales activity, move-in, and census goals; maintaining referral relationships and move-in records; communicating with team members about move-in activity and resident and family needs; and supporting the assessment process for prospective residents.

Requirements

Proven sales executive experience, meeting or exceeding targets.
Proven ability to drive the sales process from inquiry to close.
Proven ability to articulate the distinct aspects of Navion Senior Solutions’ offerings.
Ability to position Navion against competitors.
Ability to work well with others and promote a team environment.
Excellent listening, negotiation, and presentation skills.
Excellent verbal and written communication skills.
Previous experience in Assisted Living.

Responsibilities

Develop and implement comprehensive sales strategies to drive occupancy success.
Establish a method for monitoring expected outcomes and the effectiveness of marketing and sales programs.
Plan and implement marketing activities and events.
Monitor and maintain the budget.
Collaborate with the ED and RSDM to determine advertising needs and implement advertising.
Meet monthly sales activity standards, including follow-up calls, professional sales calls, event planning, and monthly lead-bank mailings.
Meet the community’s monthly move-in and census goals or identify barriers to meeting them.
Respond to and follow up on inquiries in a positive and timely manner.
Develop a strong network of professional and agency referral sources.
Host and attend community events and develop positive community relations.
Research and maintain information on local competition, including rates, specials, and services.
Implement and monitor a move-in system to ensure resident records are complete before admission.
Maintain new residents and inquiries in the Move-In database.
Prepare and distribute mailings to prospective and current residents.
Provide required information and communicate effectively with team members about move-in activity and resident and family needs.
Complete weekly and quarterly census reports.
Select and order promotional supplies while staying within budget.
Schedule effective and accurate presentations with prospective residents and families.
Support the DCS/RCC or designee in the assessment process to determine eligibility for resident occupancy.
Serve as Manager on Duty on weekends.