Director of Sales and Marketing (Full-Time) - Hitchcock Square

Navion Senior Solutions•Aiken, SC

17h

About The Position

Hitchcock Square is seeking a high-performing Senior Living Sales & Marketing Director to lead the community’s sales and marketing activity. The role supports prospective residents and their families as they evaluate senior care options, helping them understand Navion as a senior housing option. The director is responsible for achieving annual targets, building relationships, and understanding customer trends. The position also involves developing sales strategies to support occupancy, planning marketing activities and events, monitoring budgets and program effectiveness, managing inquiries and tours, nurturing referral networks, and supporting move-in and resident assessment processes. Hitchcock Square has partnered with Tapcheck, a mobile app that allows team members to access earned wages instantly.

Requirements

Proven sales executive experience, meeting or exceeding targets.
Proven ability to drive the sales process from inquiry to close.
Proven ability to articulate the distinct aspects of Navion Senior Solutions offerings.
Ability to position Navion against competitors.
Ability to work well with others and promote a team environment.
Excellent listening, negotiation, and presentation skills.
Excellent verbal and written communication skills.

Responsibilities

Develop and implement comprehensive sales strategies to drive occupancy success.
Establish a method for monitoring expected outcomes and the effectiveness of marketing and sales programs.
Plan and implement marketing activities and events.
Monitor and maintain the budget.
Collaborate with the ED and RSDM to determine advertising needs and implement advertising.
Meet monthly sales activity standards, including follow-up calls, professional sales calls, event planning, and monthly lead-bank mailings.
Meet the community’s monthly move-in and census goals or identify barriers to meeting them.
Respond to and follow up on inquiries positively and in a timely manner.
Develop a strong network of professional and agency referral sources.
Host and attend community events and develop positive community relations.
Research and maintain information on local competition, including rates, specials, and services.
Implement and monitor a move-in system to ensure resident records are complete before admission.
Maintain new residents and inquiries in the Move-In database.
Prepare and distribute mailings to prospective and current residents.
Provide required information and communicate effectively with team members about move-in activity and resident and family needs.
Complete weekly and quarterly census reports.
Select and order promotional supplies while staying within budget.
Schedule presentations with prospective residents and families, ensuring presentations are effective and accurate.
Support the DCS/RCC or designee in the assessment process to determine eligibility for resident occupancy.