Director of Sales and Marketing

Artis Senior Living of Lakeview • Chicago, IL

2d

About The Position

The Director of Sales & Marketing leads internal and external sales efforts to achieve and exceed community performance goals and maximize occupancy. The role develops and executes sales and marketing plans, identifies niche referral opportunities, builds relationships with referral sources, and connects prospective residents and their families with the community. The Director provides community tours, follows up with leads, coordinates move-ins, analyzes occupancy and market trends, and organizes marketing events. The role also trains and develops marketing representatives, peers, and Concierge team members in sales-related processes and supports a strong sales culture across day-to-day operations. Regular and consistent travel within the assigned local market is required; occasional non-local travel may also be required, with frequency varying according to business needs.

The position supports Artis Senior Living’s mission of helping people living with dementia experience purpose, belonging, and joy. The company describes its approach as “Honoring Yesterday & Celebrating Today.”

Requirements

• At least 3 years of sales experience in senior living environments.
• Familiarity with state laws and regulations related to senior housing and assisted living.
• Ability to develop, organize, and implement creative marketing.
• Ability to relate professionally and positively with team members, residents, families, and vendors.
• Regular and consistent travel within the assigned local market; occasional non-local travel may be required, with flexibility required.
• Familiarity with CRM tools.

Nice To Haves

• Associate’s degree or higher in healthcare administration, marketing, public relations, or business management.

Responsibilities

• Perform internal and external sales activities to achieve sales goals, modeling current sales systems and The Artis Way.
• Develop face-to-face referral relationships with physicians, hospitals, managed care facilities, and other referral sources.
• Develop, plan, and execute a sales plan that generates qualified referrals to the community.
• Plan and execute external and internal marketing events to reach sales targets.
• Provide community tours to prospective residents and their families, follow up regularly with leads, and coordinate move-ins.
• Analyze occupancy, market and competition trends, and sales-cycle length to determine sales activities needed to achieve full occupancy.
• Build trusted relationships with prospective families through empathetic, customized, relevant, and creative experiences.
• Follow up with current leads, including digital leads, and develop new referral sources for generating leads.
• Train and develop Director peers on the sales process and support the community’s sales culture in day-to-day operations.
• Train and develop Concierge team members on sales support activities, including move-in paperwork, tours, and ordering marketing materials.
• Take an active role in training and developing marketing representatives.

Benefits

• Competitive medical, dental, and vision plans.
• Paid holidays.
• Three weeks of PTO in the first year.
• 401(k) plan with employer match.
• Tuition reimbursement.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: Associate degree