Director of Sales and Leasing
About The Position
The Director of Sales and Leasing oversees, develops, and implements all leasing functions within the community. The role builds and sustains rental income by supporting prospects who inquire about the community and coordinating relationship-based leasing strategies. The Director implements leasing plans to meet or exceed approved-budget occupancy goals and financial objectives, manages leasing efforts to maintain full occupancy within approved-budget parameters, and builds effective working relationships with staff, residents, families, and organizations that support the senior housing industry.
Requirements
- Working knowledge of leasing skills related to senior housing, including attunement, connecting, untangling emotions, and advancing to the next logical step.
- Excellent communication, social awareness, emotional intelligence, connection, and articulation skills.
- Strong organizational skills and the ability to multitask and manage oneself to meet changing deadlines in a customer-focused environment.
- Strong discovery skills.
- Ability to define specific, measurable, attainable, relevant, and timely goals and objectives.
- Commitment to continuously improving leasing and customer service practices while maintaining high standards of accuracy and excellence.
- Highly professional and dependable.
- Strong computer and internet skills, including Microsoft Office and customer relationship management systems.
- Demonstrated ability to maintain confidentiality.
- Motivational leadership.
- At least two years of direct involvement in a selling-oriented environment, or an equivalent combination of experience; senior-living sales and marketing experience is preferred.
- At least one year of supervisory or management experience, when applicable.
Nice To Haves
- College degree in Marketing or a related field.
- Sales and marketing experience in senior living.
- Social media skills, including Facebook, Twitter, LinkedIn, and YouTube.
Responsibilities
- Support the dignity, privacy, independence, choice, and individuality of residents and prospects.
- Model the organization’s Core Values of Servanthood, Stewardship, Character, and Competency.
- Gather and organize the information needed for a successful move-in so the appropriate department head or Executive Director can complete move-in paperwork.
- Maintain a targeted network of referral sources and provide information through marketing materials or presentations as needed.
- Develop, manage, and monitor new leasing campaigns.
- Research, write, and develop creative follow-up to connect with prospects, address emotions, and advance the sales process.
- Manage the inventory of marketing materials and adhere to the approved budget.
- Conduct CRM research and analyze results as needed.
- Establish department goals and ensure they are met.
- Conduct tours, luncheons, and other strategies with prospective residents and prospective resident groups.
- Partner with other department heads to support occupancy stabilization.
- When applicable or required for lead generation, conduct sales calls to designated referral sources, including physicians, hospitals, social workers, places of faith, and community organizations.
- Perform other duties as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
