Director of Retail Media

GSO • Greensboro, NC

11d • Hybrid

About The Position

The Director of Retail Media will build, scale, and lead The Fresh Market’s supplier-funded Retail Media platform. The role defines the strategy, commercial model, media products, partnerships, operations, and measurement needed to connect first-party customer data, loyalty capabilities, digital commerce channels, and in-store media assets. The Director will develop supplier and agency relationships, create measurable omnichannel programs, and translate media investment into guest engagement, category growth, and incremental profitability.

The position works across Merchandising, Marketing, Loyalty, Data & Analytics, E-commerce, Store Operations, Finance, Technology, and Cencosud teams, and reports to the Chief Digital Officer. It is based at The Fresh Market’s Store Support Center. The job description identifies the role as hybrid through the #LI-HYBRID designation.

Requirements

• Bachelor’s degree in Business, Marketing, Advertising, Digital Commerce, or a related field.
• 8+ years of relevant experience in Retail Media, digital advertising, e-commerce, loyalty, CPG, media sales, or omnichannel retail.
• Demonstrated experience developing supplier-funded advertising or commercial partnership programs.
• Strong knowledge of digital media, retail analytics, attribution, and campaign measurement.
• Experience negotiating commercial agreements and managing revenue and profitability targets.
• Proven ability to lead cross-functional initiatives and influence senior stakeholders.
• Strong executive communication, commercial judgment, and analytical problem-solving skills.

Nice To Haves

• Grocery, specialty retail, or food industry experience.
• Experience launching or scaling a retailer-owned media network.
• Familiarity with loyalty, personalization, first-party data, and privacy-conscious audience activation.
• Experience with sponsored search, onsite media, offsite media, in-store digital signage, and closed-loop measurement.
• Knowledge of leading Retail Media ecosystems and agency buying models.

Responsibilities

• Develop and execute a Retail Media growth strategy, including annual revenue and profitability targets.
• Define the Retail Media value proposition, product portfolio, inventory, pricing models, sales packages, and go-to-market approach.
• Build a scalable operating model for commercial planning, campaign governance, measurement, reporting, and financial controls.
• Evaluate and recommend Retail Media technology platforms, data capabilities, and strategic partners.
• Maintain a roadmap connecting Retail Media with digital commerce, loyalty, personalization, and in-store experiences.
• Build executive relationships with national and regional suppliers, agencies, and strategic partners.
• Lead annual and seasonal joint business planning for Retail Media investment.
• Develop a disciplined sales pipeline, revenue forecast, and advertiser renewal process.
• Create media kits, proposals, case studies, and performance narratives demonstrating measurable supplier value.
• Design sponsorship, product-launch, category, seasonal, and experiential programs aligned with The Fresh Market brand.
• Lead monetization across website, e-commerce search, mobile app, email, push notifications, loyalty offers, social, digital circulars, and future off-site media.
• Develop in-store media opportunities across digital screens, displays, endcaps, sampling, and experiential activations.
• Create integrated programs that connect digital exposure with store and e-commerce conversion.
• Ensure media placements strengthen the guest experience and protect The Fresh Market’s premium positioning.
• Establish campaign KPIs and standardized advertiser reporting.
• Develop measurement approaches for reach, conversion, ROAS, incrementality, sales lift, and brand impact.
• Partner with Data, Loyalty, Privacy, and Technology teams to enable responsible use of first-party audiences.
• Build executive dashboards and recurring business reviews for performance, pipeline, and profitability.
• Translate campaign performance into optimization actions and advertiser insights.
• Align Merchandising, Marketing, Loyalty, E-commerce, Store Operations, Finance, Analytics, and Technology around Retail Media priorities.
• Define decision rights, workflows, service levels, and accountability across the campaign lifecycle.
• Represent The Fresh Market in strategic conversations with Cencosud Retail Media teams and external partners.
• Build and develop a high-performing Retail Media capability as the business scales.

Benefits

• Team Member discount up to 40%.
• Health, dental, and vision insurance available for individual, spouse, partner, and family.
• 401K contribution and match for part-time and full-time team members.
• Personal time off and additional time-off purchase plans.
• Other benefits (unspecified).

What This Job Offers

• Job Type: Full-time
• Career Level: Director