Director of Retail Marketing

The Pictsweet Company • Bells, TN

18d • Onsite

About The Position

The Pictsweet Company is seeking a Director of Retail Marketing for its corporate office at its headquarters in Bells, Tennessee, in the Jackson area. The fourth-generation, family-owned company was established in 1945 and produces frozen vegetables. This leadership position leads consumer marketing strategy, planning, and activation, and plays an integral role in go-to-market strategy and media plans for campaign development, retail activation, and consumer engagement.

The Director designs annual go-to-market strategies using consumer and business insights to advance business and marketing objectives. The role prepares and executes campaigns, measures results, and reports on effectiveness. It manages and develops a marketing team, provides strategic direction, and leads the creation of marketing plans, packaging, and sales materials. The position reports directly to the Vice President, Marketing Retail.

Requirements

• Bachelor’s degree in Marketing, Communications, or Business.
• 7–10 years of experience in strategic content development, marketing, and media; CPG experience is described as ideal.
• Strong analytical capabilities, including reading and interpreting data.
• Strategic thinking skills and the ability to anticipate trends and turn insights into action.
• Strong annual planning background and a proven ability to prioritize and manage projects with a focus on timelines.
• Ability to create data-driven marketing recommendations to optimize return on investment and other KPIs.
• Strong visual design acumen and a track record of providing clear, effective direction to creative teams.
• Proven ability to manage a team and cultivate strong relationships across functional areas.
• Exceptional written, verbal, and presentation skills.
• Proficiency in Microsoft Office applications (Word, Excel, Outlook, and PowerPoint), Google Analytics, and data reporting tools.

Nice To Haves

• MBA.
• Experience in retail marketing or food industry marketing.

Responsibilities

• Develop an understanding of the Pictsweet Farms brand foundation and ensure the relevance of its identity, essence, vision, mission, and core values.
• Lead critical thinking and strategic recommendations, including campaign and activation development.
• Coach, lead, and inspire a high-performing marketing team, supporting team members’ professional and personal development goals.
• Champion the company’s core values—Honesty, Hard Work, Fair Play, Perseverance, and Self Reliance—and motivate direct reports and cross-functional teams.
• Work with the VP of Retail Marketing to create marketing strategy and an annual plan.
• Drive a holistic retail marketing strategy spanning traditional and digital advertising, retail media networks, in-store communication, and visual merchandising.
• Collaborate with sales to develop programs and sales tools that meet customer needs and drive point-of-purchase sales.
• Lead new product and package launches.
• Lead the internal creative team in delivering effective packaging and persuasive marketing and sales tools.
• Lead social media activation with the digital marketing team and collaborate with agency partners on SEO and digital media plan integration.
• Assess existing media opportunities and develop digital media strategies informed by consumer and market insights.
• Build collaboration between marketing and sales teams.
• Develop understanding of priority consumers and marketing tactics that build affinity for the Pictsweet Farms brand.
• Use marketplace data and trends to uncover consumer insights and understand behavioral drivers related to the brand, products, or consumer segments.
• Work with external research partners and resources to uncover insights and translate them into growth strategy and product development opportunities.
• Analyze consumer, business, and audience insights, along with business results, to make recommendations for business planning.
• Lead brand input into the business and marketing planning process and contribute to business-unit planning across sales and marketing.
• Plan resources and manage the budget for retail branded marketing.

What This Job Offers

• Job Type: Full-time
• Career Level: Director