Director of Product Marketing

Sitecore•Washington, DC

About The Position

Scrunch, a Sitecore company, is seeking a Director of Product Marketing to establish and lead Product Marketing as a strategic business capability during a pivotal stage of growth. The role will assess the business, identify high-value gaps, and create the strategy, operating rhythms, and deliverables needed to bring products to market effectively. As the senior Product Marketing leader dedicated to Scrunch, this person will connect Product Management, Marketing, Sales, Sales Enablement, Customer Success, Partners, and Sitecore leadership, influence product and go-to-market strategy, and translate customer needs, market signals, and roadmap changes into an executable Product Marketing plan. This is a hands-on leadership role with significant ownership. The Director will personally lead strategic initiatives while helping shape how Product Marketing operates across the business. The role may offer opportunities to mentor, develop, and potentially manage Product Marketing talent as the organization grows, though immediate people management is not guaranteed. Scrunch helps marketing teams improve how their products and services are discovered and surfaced on AI platforms such as ChatGPT, Claude, and Gemini. More than 500 paying brands use its platform. The role offers the opportunity to shape how Scrunch takes its products to market and how brands understand the emerging category of AI search visibility and optimization.

Requirements

Significant Product Marketing experience in technology, SaaS, AI, Search, Martech, or another fast-moving product environment.
Proven experience introducing, building, or maturing Product Marketing capabilities where the function was new or evolving.
Ability to assess ambiguous business needs, identify Product Marketing gaps, establish priorities, and move from strategy to execution without a fully defined brief.
Strong expertise in positioning, messaging, product launches, release management, go-to-market planning, market intelligence, and competitive strategy.
Experience partnering with Product Management on roadmap strategy, product planning, prioritization, and changes driven by customer or market signals.
Experience translating product releases and capabilities into integrated marketing campaigns and seller-ready narratives.
Understanding of Product Marketing's support for Sales Enablement through subject matter expertise, messaging, training, tools, and ongoing field partnership.
Executive presence and ability to influence senior stakeholders across Product, Marketing, Sales, Customer Success, and leadership.
Ability to combine strategic thinking with hands-on execution, including turning complex products and ideas into clear, compelling stories.
Excellent communication, collaboration, and stakeholder-management skills.
Comfort operating in a fast-moving environment where priorities evolve and processes may not be defined.
Ability to lead cross-functional work through expertise, judgment, and relationships without relying on formal authority.

Nice To Haves

Experience coaching, mentoring, or managing Product Marketing talent.

Responsibilities

Establish Product Marketing as a strategic discipline within Scrunch and clarify how the function partners with Product, Marketing, Sales, Sales Enablement, Customer Success, and Partners.
Assess the organization to identify gaps where Product Marketing can create the greatest leverage and business impact.
Define scalable Product Marketing practices, operating rhythms, decision frameworks, and stakeholder engagement models.
Lead strategic initiatives and hands-on execution while helping the organization mature its go-to-market capabilities.
Mentor and influence teammates across functions and potentially support the development or management of Product Marketing talent as the business evolves.
Own and evolve product marketing strategy, including positioning, messaging, segmentation, audience definition, and go-to-market planning.
Partner with Product Management on roadmap priorities and changes informed by customer needs, competitive dynamics, and market signals.
Translate product strategy and roadmap priorities into a clear Product Marketing plan that internal and external stakeholders can execute.
Represent the market, customer, and buyer perspective in product planning and business decisions.
Define and operationalize product release and launch processes across Scrunch and Sitecore stakeholders.
Establish a release-tiering framework that matches each release's significance with appropriate launch planning, marketing investment, seller readiness, and customer communication.
Partner with Product and Marketing to turn releases into campaigns, programs, and market-facing stories.
Create repeatable processes that improve launch quality, organizational readiness, speed, and measurable impact.
Develop differentiated positioning, messaging, and value propositions for buyers, customers, partners, analysts, and influencers.
Turn customer, market, and competitive insights into business and marketing opportunities.
Partner with Revenue Marketing and other marketing teams to activate product narratives across campaigns, content, digital experiences, events, and demand-generation programs.
Use customer feedback, competitive intelligence, and performance data to improve product positioning, marketing, and growth.
Partner with Sales Enablement as the Product Marketing subject matter expert to define seller knowledge, messaging, tools, and training.
Enable Sales, Customer Success, and Partner teams with field-ready narratives, content, proof points, competitive guidance, and launch communications.
Support strategic customer conversations, executive briefings, analyst interactions, and industry events as a Product Marketing leader and subject matter expert.