Director Product Maketing

Aven Hospitality•Dallas, TX

12d

About The Position

Aven Hospitality is seeking a strategic, hands-on marketing leader to own how the company is understood in the market. The Director of Product Marketing shapes the narrative connecting Aven’s products, customers, partners, and vision, making its story clear, differentiated, and compelling throughout the customer journey. Working across Product, Marketing, Revenue, and Customer Success, this leader turns product strategy, customer and competitive insight, and market trends into market advantage. The role spans positioning, go-to-market strategy, executive presentations, customer advocacy, storytelling, and strategic sales enablement, helping establish Aven as the leading global hotel commerce platform. The Director sets product and company positioning, leads cross-functional commercialization, guides sales storytelling and enablement, develops customer advocacy and retention programs, and builds a high-performing product marketing team. As a senior member of the marketing leadership team, the role also helps shape marketing strategy and performance in alignment with company growth objectives.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field.
10 or more years of B2B SaaS or enterprise technology marketing experience, including progressive leadership in product marketing, go-to-market strategy, positioning, and commercialization.
Ability to develop differentiated market positioning and translate complex products, technologies, and industry trends into compelling customer-focused narratives.
Exceptional storytelling skills, with experience crafting messaging, presentations, and thought leadership that influence buyers, support sales teams, and drive market preference.
Strategic thinking and a strong commercial mindset, with a track record of aligning marketing initiatives to business objectives, revenue growth, customer adoption, and market expansion.
Experience leading cross-functional initiatives and influencing stakeholders across Product, Sales, Customer Success, Partnerships, and Executive Leadership.
Strong understanding of customer research, market intelligence, competitive analysis, and buyer insights, and the ability to turn findings into actionable strategies.
Proven success developing and executing go-to-market strategies, product launches, sales enablement programs, and customer advocacy initiatives.
Resourceful, results-oriented leadership in fast-paced, evolving environments, with the ability to balance strategy and execution across multiple priorities.
Outstanding written, verbal, and visual communication skills, including exceptional presentation and executive storytelling capabilities.

Nice To Haves

Experience managing and developing high-performing marketing professionals.
Hospitality technology, commerce, travel technology, or platform software experience.

Responsibilities

Set the strategic direction for Aven’s company, platform, product, customer, and partner narratives, communicating its differentiated role in hotel commerce and the business outcomes it enables.
Translate product strategy, roadmap investments, customer needs, and market trends into compelling value propositions and messaging.
Lead and develop product marketing managers responsible for positioning, messaging frameworks, elevator pitches, and buyer-focused narratives across audiences and market segments.
Partner with Product Management to articulate customer value and competitive differentiation.
Lead cross-functional go-to-market strategies for products, enhancements, and strategic initiatives, aligning Product, Revenue, and Customer Success around commercialization plans.
Establish customer and market segmentation, ideal customer profiles, buyer personas, and journey insights to guide market strategy.
Use customer, competitive, and market intelligence to identify growth opportunities, inform portfolio decisions, and strengthen market differentiation.
Partner with Revenue Marketing on demand generation and investment priorities, focusing programs on products, audiences, and market opportunities with growth potential.
Create the strategic narrative and value architecture that support commercialization, market preference, adoption, and revenue.
Set the strategic direction for Aven’s commercial narrative, translating positioning, customer value, and competitive differentiation into stories that influence buyers and accelerate growth.
Build a scalable enablement strategy and provide Sales, Account Management, and Customer Success with insights, messaging, and tools to improve buyer engagement, win business, and expand relationships.
Shape presentations and narratives for strategic sales pursuits, executive briefings, partner engagements, and industry events.
Advise executives and business leaders on strategic storytelling for presentations, speaking engagements, customer events, and other high-visibility initiatives.
Establish storytelling and presentation standards and frameworks that create a clear, consistent Aven story across audiences and channels.
Set the customer advocacy strategy, turning customer outcomes into market proof, influential voices, and stories that strengthen preference for Aven.
Develop the Customer Advisory Board and broader customer community as strategic assets that deepen executive relationships, validate company direction, and create opportunities for customer influence and advocacy.
Partner with Account Management and Customer Success on customer growth programs that accelerate adoption, strengthen engagement and retention, and uncover expansion opportunities.
Own the approach to customer communications, translating launches, major enhancements, and business initiatives into clear customer value and coordinated experiences.
Establish a unified voice-of-the-customer and satisfaction strategy, turning feedback into actionable insight for product priorities, go-to-market decisions, and customer experience.
Build and lead a high-performing product marketing team, defining its vision, capabilities, operating model, and standards.
Champion strategic thinking, collaboration, accountability, and executional excellence, developing team members into influential partners across Product and Commercial teams.
Shape marketing strategy and performance as a senior member of the marketing leadership team, aligning priorities, resources, and investments with company growth objectives.