Director Product Maketing

Aven Hospitality•Dallas, TX

13d

About The Position

Aven Hospitality is seeking a strategic, hands-on marketing leader to own how the company is understood in the market. The Director of Product Marketing shapes the narrative connecting Aven’s products, customers, partners, and vision, ensuring the company’s story is clear, differentiated, and compelling throughout the customer journey. Working across Product, Marketing, Revenue, and Customer Success, this leader turns product strategy and customer and competitive insight into market advantage. The role leads positioning, go-to-market strategy, executive presentations, customer advocacy, storytelling, and strategic sales enablement, helping establish Aven as a leading global hotel commerce platform. The Director sets direction for company, platform, product, customer, and partner narratives; develops and leads product marketing managers; directs go-to-market and commercialization strategies; builds sales enablement and customer advocacy programs; and advises executives on strategic storytelling. As a senior member of the marketing leadership team, the role also shapes marketing strategy and develops the team’s capabilities, standards, and operating model.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field.
10+ years of B2B SaaS or enterprise technology marketing experience, including progressive leadership in product marketing, go-to-market strategy, positioning, and commercialization.
Ability to develop differentiated market positioning and translate complex products, technologies, and industry trends into compelling customer-focused narratives.
Strong storytelling experience, including crafting messaging, presentations, and thought leadership that influence buyers, support sales teams, and drive market preference.
Strategic and commercial mindset with a record of aligning marketing initiatives to business objectives, revenue growth, customer adoption, and market expansion.
Experience leading cross-functional initiatives and influencing stakeholders across Product, Sales, Customer Success, Partnerships, and Executive Leadership.
Understanding of customer research, market intelligence, competitive analysis, and buyer insights, and ability to turn findings into actionable strategies.
Success developing and executing go-to-market strategies, product launches, sales enablement programs, and customer advocacy initiatives.
Resourceful, results-oriented leadership in fast-paced, evolving environments, balancing strategy with execution across multiple priorities.
Outstanding written, verbal, and visual communication skills, including presentation and executive storytelling capabilities.

Nice To Haves

Experience managing and developing high-performing marketing professionals.
Experience in hospitality technology, commerce, travel technology, or platform software.

Responsibilities

Set strategic direction for Aven’s company, platform, product, customer, and partner narratives, communicating its differentiated role in hotel commerce and the business outcomes it enables.
Translate product strategy, roadmap investments, customer needs, and market trends into compelling value propositions and messaging.
Lead and develop product marketing managers responsible for positioning, messaging frameworks, elevator pitches, and buyer-focused narratives across audiences and market segments.
Partner with Product Management to articulate customer value and competitive differentiation.
Lead cross-functional go-to-market strategies for products, enhancements, and strategic initiatives, aligning Product, Revenue, and Customer Success around commercialization plans.
Establish customer and market segmentation, including ideal customer profiles, buyer personas, and journey insights.
Turn customer, competitive, and market intelligence into strategic direction, growth opportunities, portfolio insights, and stronger differentiation.
Partner with Revenue Marketing on demand generation and investment priorities.
Create strategic narratives and value architecture to support commercialization, market preference, adoption, and revenue.
Set the strategic direction for Aven’s commercial narrative and translate positioning, customer value, and competitive differentiation into buyer-influencing stories.
Build scalable enablement for Sales, Account Management, and Customer Success to improve buyer engagement, win new business, and expand customer relationships.
Shape presentations and narratives for strategic sales pursuits, executive briefings, partner engagements, and industry events.
Advise executives and business leaders on storytelling and presentations for speaking engagements, customer events, and other high-visibility initiatives.
Set standards and frameworks for consistent, compelling storytelling and presentation across audiences and channels.
Set customer advocacy strategy, turning customer outcomes into market proof, influential voices, and stories that strengthen preference for Aven.
Develop the Customer Advisory Board and customer community as strategic business assets that deepen executive relationships, validate company direction, and enable customer influence and advocacy.
Partner with Account Management and Customer Success on scalable customer growth programs that accelerate adoption, strengthen engagement and retention, and uncover expansion opportunities.
Own the approach to customer communications, ensuring launches, enhancements, and business initiatives convey customer value through coordinated experiences.
Establish a unified voice-of-the-customer and satisfaction strategy that turns feedback into insight for product priorities, go-to-market decisions, and customer experience.
Build and lead a high-performing product marketing team, setting its vision, capabilities, operating model, and standards.
Develop team members and champion strategic thinking, collaboration, accountability, and executional excellence.
Shape overall marketing strategy and performance as a senior marketing leader, aligning priorities, resources, and investments with company growth objectives.