Director of Product Marketing

Topsort • Somerville, MA

4h

About The Position

As a Director of Product Marketing, you will own positioning and category narrative, translate product innovation into commercial advantage, arm sales with clear, differentiated messaging, systematize competitive strategy and elevate how we present to enterprise buyers. This is a strategic role, not a campaign execution role. You will work directly with the CEO, Sales, Product, and Revenue leadership to shape how Topsort is understood in the market.

Requirements

• 7–12+ years in B2B SaaS or ad tech product marketing
• Experience scaling from 10–20M ARR toward 100M+ ARR
• Strong commercial instincts
• Comfortable debating positioning at executive level
• Able to simplify complex infrastructure concepts
• Analytical enough to work with RevOps and Sales
• Strategic but hands-on

Nice To Haves

• Retail media, ad tech, marketplace, or infrastructure experience
• Experience defining a new category or subcategory
• Experience supporting enterprise sales teams globally

Responsibilities

• Category & Positioning Strategy
• Define and refine Topsort’s market narrative
• Articulate why infrastructure > legacy ad servers
• Clarify our perspective on CDPs, AI, auction optimization, and monetization
• Develop clear messaging by ICP, region, and maturity stage
• Ensure consistency across all sales and marketing touchpoints
• Competitive Intelligence & Enablement
• Own competitive positioning frameworks
• Create structured battlecards and objection guides
• Identify recurring loss patterns and sharpen response
• Turn competitive pressure into narrative advantage
• Product Launch Strategy
• Lead go-to-market strategy for new modules and features
• Translate product functionality into revenue impact
• Define value propositions by persona
• Support pricing positioning in partnership with RevOps
• Sales Messaging & Enterprise Assets
• Create high-quality pitch narratives
• Develop executive-level messaging frameworks
• Standardize ROI stories and monetization cases
• Improve enterprise confidence in strategic deals
• Market Segmentation & ICP Clarity
• Define target verticals and maturity tiers
• Align messaging by region (LATAM, EMEA, NA, APAC)
• Clarify where we win most decisively
• Help Sales prioritize with strategic clarity

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed