Director of Product Marketing

Steer Health•Irving, TX

About The Position

As Director of Product Marketing, you will own how Steer Health goes to market. This is a foundational, high-impact role reporting directly to the CEO. You'll join as a senior individual contributor with a near-term mandate to build a small team, and you'll work in lockstep with product, sales, and customer success to define and own our category. This role sits at the intersection of two distinct buyer motions - complex enterprise health system deals and high-velocity mid-market specialty group sales - and requires someone who can write a compelling board-level narrative in the morning and a punchy outbound sequence by afternoon. What You'll Own Positioning & category narrative: Own the "AI Workforce for Healthcare" story from category creation to product-level messaging. Make it land differently for a health system CIO vs. an independent orthopedic practice owner. Go-to-market launches: Architect product launches across Luna AI, SteerNotes, FastTrackCare, and Revenue Cycle Intelligence - from internal enablement kits to market-defining moments. Competitive intelligence: Know the market cold. Build battlecards and positioning frameworks that help sales win against Nuance, Suki, Abridge, Luma Health, and the biggest competitor of all: status quo. Sales enablement: Partner with the VP GTM to produce one-pagers, ROI calculators, objection-handling guides, and outbound sequences tailored by specialty and segment - materials the field actually uses. Customer marketing: Turn 109 customer organizations into advocates, case studies, and expansion opportunities, with formal reference programs anchored by marquee logos. Analyst and press relations: Proactively place Steer in Becker's, Healthcare IT Today, HIMSS, and MGMA conversations; build toward KLAS and Gartner visibility. Conference strategy: Own Becker's, HLTH, MGMA, and ViVE - from booth narrative to executive programming to post-event pipeline sequences. Marketing metrics: Define what good looks like across pipeline contribution, win rates by segment, content engagement, and competitive displacement. Then improve the numbers.

Requirements

7+ years in B2B SaaS product marketing, with at least 3 years in healthcare IT or digital health
Proven track record owning positioning for both enterprise and mid-market segments simultaneously
Exceptional writer - executive-grade narrative and punchy sales copy in the same week
Experience launching an AI or automation product in a regulated industry
Comfortable operating lean - scrappy when the moment requires it, strategic when it counts
Has built sales enablement materials that field teams actually reach for

Nice To Haves

Experience at a category-creating company, not a fast-follower
Understands EHR ecosystems - Epic, Athena, eCW are not acronyms you need explained
Has marketed to both health system C-suite and independent practice operators
Background touching clinical workflow, revenue cycle, or patient access
Contributed to a Series A or B investor and analyst narrative, not just customer-facing work
Thinks in systems - maps a full buyer journey and identifies the 3 highest-leverage points

Responsibilities

Positioning & category narrative: Own the "AI Workforce for Healthcare" story from category creation to product-level messaging. Make it land differently for a health system CIO vs. an independent orthopedic practice owner.
Go-to-market launches: Architect product launches across Luna AI, SteerNotes, FastTrackCare, and Revenue Cycle Intelligence - from internal enablement kits to market-defining moments.
Competitive intelligence: Know the market cold. Build battlecards and positioning frameworks that help sales win against Nuance, Suki, Abridge, Luma Health, and the biggest competitor of all: status quo.
Sales enablement: Partner with the VP GTM to produce one-pagers, ROI calculators, objection-handling guides, and outbound sequences tailored by specialty and segment - materials the field actually uses.
Customer marketing: Turn 109 customer organizations into advocates, case studies, and expansion opportunities, with formal reference programs anchored by marquee logos.
Analyst and press relations: Proactively place Steer in Becker's, Healthcare IT Today, HIMSS, and MGMA conversations; build toward KLAS and Gartner visibility.
Conference strategy: Own Becker's, HLTH, MGMA, and ViVE - from booth narrative to executive programming to post-event pipeline sequences.
Marketing metrics: Define what good looks like across pipeline contribution, win rates by segment, content engagement, and competitive displacement. Then improve the numbers.