Director of Product Marketing

ZiflowDallas, TX
Hybrid

About The Position

Ziflow is the leading creative collaboration platform helping agencies and brands streamline feedback and approval for creative assets — from concept to delivery. Our customers include Toyota, McCann Worldgroup, AWS, Doordash, Williams Sonoma, and Bark. Founded in 2016, Ziflow serves thousands of customers globally, with team members in the US, UK, Poland, Canada, and South Africa. Our executive team has a proven track record of building, scaling, and successfully exiting SaaS businesses — and we’re just getting started. Join us to help build a world-class team that creates world-class work. This is one of the most strategic and cross-functional roles in our marketing organization, reporting directly to the VP of Marketing. You'll be central to developing and driving our go-to-market strategy — translating deep market, customer, and competitive insight into positioning and programs that drive revenue across the entire funnel. You'll be the connective tissue between product, sales, and customer success: enabling our sales team to close new business, supporting product with market and competitive intelligence, and empowering customer success to better serve and retain customers. This is a high-visibility role with real ownership. You'll be measured on outcomes, not just outputs.

Requirements

  • 7+ years of product marketing experience in B2B SaaS
  • Proven track record of owning positioning and messaging in a competitive market
  • Experience working directly alongside a quota-carrying sales team — you understand how sellers think and how to earn their trust
  • Strong research instincts: equally comfortable with qualitative interviews and quantitative data, and skilled at turning both into decisions
  • Exceptional written and verbal communication — you can write a crisp one-pager and present to the executive team with equal confidence

Nice To Haves

  • Experience in the creative, marketing technology, or workflow software space is a plus
  • People management experience preferred

Responsibilities

  • Positioning & messaging development.
  • Audience segmentation and research.
  • Product feature launches.
  • Competitive intelligence.
  • Sales enablement.
  • Content & market presence.
  • Customer & expansion marketing.
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