Director of Product Marketing

Turnstile • ,

1d • $190,000 - $230,000 • Remote

About The Position

Turnstile is seeking its first full-time marketer, a Director of Product Marketing, to elevate its existing marketing foundations. The company has established an Ideal Customer Profile (ICP), buyer personas, messaging, a blog, a PR program, and a social media strategy. The new hire will be responsible for owning and refining the messaging and positioning that guides the entire revenue organization, managing a dynamic launch and content schedule to support a high-volume sales motion, and acting as a liaison between Product, Sales, and the market. This role reports to the CMO and involves close collaboration with the CEO, founding Account Executives (AEs), and the demand generation team. The ideal candidate is a builder with a hands-on, scrappy approach, comfortable with ambiguity, and adept at leveraging AI to enhance productivity.

Requirements

• Director-level track record with six to eight years minimum of B2B product marketing experience.
• Current or recent experience as a Director of Product Marketing.
• Startup-stage operating experience at companies between Seed and Series C (20-200 people), with a proven ability to build a function rather than maintain it.
• Experience shipping the first version of sales pitches, battlecards, and launch playbooks.
• Fintech experience, specifically in the revenue, billing, and financial operations stack, marketing products in the fintech or revenue operations infrastructure quote-to-cash and CPQ ecosystem.
• Understanding of how finance and revenue operations leaders evaluate software and their buying committee dynamics.
• AI-native in work approach, leveraging AI for thinking, automation, project completion, and internal tool development.
• Ability to articulate AI's genuine transformational, incremental, and overhyped aspects.
• Experience marketing to AI search engines and understanding category-defining brand surfacing.
• Deep experience supporting a high-velocity, high-volume direct sales motion.
• Experience running product marketing for a sales-led business with AEs managing concurrent deals on short cycles.
• Ability to build enablement that changes behavior and instrument feedback loops.
• Exceptional positioning and messaging instincts, with experience building positioning frameworks that translated into commercial outcomes.
• Strong writing skills for long-form thought leadership, executive narratives, and homepage copy.
• Portfolio demonstrating positioning and writing skills.

Responsibilities

• Own market understanding of quote-to-cash and Turnstile, including positioning, messaging architecture, and editorial point of view to differentiate from competitors.
• Make sales easier by building sales narratives, discovery frameworks, demo scripts, objection-handling libraries, deck libraries, one-pagers, competitor battlecards, and executive briefing materials.
• Install a feedback loop with the sales field to ensure enablement is grounded in buyer realities and measure success by win rate, deal velocity, AE ramp time, and qualitative sales feedback.
• Drive product launches end-to-end in partnership with Product, owning launch strategy with clear narratives, measurable objectives, and plans for prospects, customers, press, and AI search engines.
• Install a launch tier framework for varying release sizes and establish a flywheel cadence for launches.
• Fuel pipeline with high-converting product marketing content, including competitor comparison pages, ROI calculators, customer case studies, and mid-to-lower-funnel assets.
• Partner with the Demand Gen team on organic, paid, and lifecycle campaigns to reinforce positioning and accelerate pipeline.
• Run a structured competitive intelligence program, including battlecards, win/loss analysis, and public-facing comparison content, to equip the sales team and inform leadership.
• Articulate differentiators in buyer-recognized language.
• Build the customer advocacy engine, creating case studies, reference calls, press quotes, conference moments, and analyst conversations.
• Build the CEO into the voice of the category by partnering on editorial point of view, byline strategy, and long-form content.
• Operate AI-native across all marketing functions, using AI for research synthesis, draft generation, competitive monitoring, content production, sales-call analysis, and workflow optimization.
• Market the product to AI-native buyers and ensure accurate surfacing by AI search engines.

Benefits

• Competitive and fair pay at the 75th percentile of SF salaries ($190,000 to $230,000 for this position, depending on level).
• Meaningful equity.
• Fully remote work environment.
• 100% paid medical, mental health, dental, and vision premiums for employee and family.
• 16 weeks paid parental leave for birthing parent, 12 weeks for all other parents.
• 401(k) with 4% company contribution.
• Flexible Paid Time Off (PTO).

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed