Director of Product Marketing

K1X

3h•Remote

About The Position

K1x is seeking a strategic and execution-oriented Director of Product Marketing to lead the company’s product marketing function and shape how our platform is positioned in the market. This role will own product positioning, go-to-market strategy, sales enablement, competitive intelligence, and thought leadership across the K1x product suite. This is a highly cross-functional leadership role that partners closely with Product, Sales, Customer Success, and Engineering to translate complex tax technology into clear, compelling market narratives that drive pipeline growth and accelerate revenue. The ideal candidate thrives at the intersection of technical product depth and market storytelling and can turn nuanced tax workflows into differentiated business value for CPA firms, institutional investors, and enterprise buyers.

Requirements

8+ years of product marketing experience within B2B SaaS environments
3+ years of experience in financial services, tax technology, accounting software, compliance technology, or related industries
Proven success leading enterprise go-to-market launches from strategy through execution
Experience building sales enablement programs that positively impact pipeline generation and win rates
Strong ability to translate complex technical products into clear, compelling business value
Excellent written, verbal, and presentation communication skills with executive-level polish
Demonstrated success working cross-functionally across Product, Sales, Engineering, and Customer Success teams
Comfortable operating as a hands-on strategic leader in a fast-paced, high-growth environment

Nice To Haves

Experience in tax technology, K-1 processing, partnership tax, or related accounting workflows
Familiarity with AI/ML-powered software products and data-driven platforms
Experience marketing to CPA firms, institutional investors, or enterprise financial services buyers
Background in competitive intelligence, analyst relations, or strategic market research
Experience positioning analytics or data monetization products

Responsibilities

Own go-to-market strategy and execution for new product launches, feature releases, and market expansion initiatives across the K1x platform
Develop launch plans, messaging frameworks, release tiers, and cross-functional rollout timelines
Build and manage the product marketing calendar aligned to tax filing cycles, renewal periods, and strategic business priorities
Partner with Product leadership to communicate roadmap innovation and reinforce K1x’s category leadership
Develop and evolve differentiated positioning and messaging for K1 Aggregator, K1 Creator, 990 Tracker, and K1xChange
Conduct competitive analysis across tax workflow, extraction, and financial technology platforms
Build and maintain competitive battle cards, objection-handling frameworks, and win/loss insights
Translate K1x’s AI and extraction capabilities into clear value propositions for both technical and non-technical audiences
Monitor industry trends, pricing movements, and emerging market opportunities to inform strategy
Create and maintain sales enablement materials including pitch decks, one-pagers, case studies, ROI calculators, demo scripts, and competitive comparisons
Partner closely with Sales leadership to understand buyer personas, sales cycles, and market dynamics across CPA firms, institutional investors, family offices, and enterprise accounts
Develop segment-specific messaging and GTM playbooks for key verticals including Top 100 accounting firms, tax-exempt entities, and financial institutions
Train revenue teams on new product capabilities, positioning updates, and competitive differentiation
Establish K1x as a leading voice in private markets tax technology through original research, strategic content, and industry engagement
Develop content strategies across whitepapers, webinars, blogs, customer stories, and conference presentations
Support analyst relations, public relations, and executive thought leadership initiatives
Identify opportunities to leverage K1x’s proprietary dataset and market insights for differentiated industry content
Serve as the internal voice of the market by synthesizing customer feedback, buyer behavior, and industry trends into actionable recommendations
Partner with Customer Success to develop customer advocacy programs including testimonials, references, and case studies
Provide market intelligence that helps shape product strategy, packaging, and positioning decisions