Director of Product Marketing

RapidFort, Inc.

21h

About The Position

In this role, you will be responsible for leading, planning, developing, driving, and executing RapidFort’s global product marketing strategy. As a leader in the marketing team you will work very closely with sales, product management, technical marketing, and engineering teams as well as our global partners and customers to ensure timely planning and flawless delivery of product marketing initiatives to accomplish sales enablement, campaign, global awareness, demand generation, competitive differentiation, and partner goals. If you are passionate about product marketing — and love to be part of a fast growing, cutting edge, and high energy team - we want to talk to you! This position reports directly to the CMO.

Requirements

8 to 10 years of product marketing experience in high tech
Excellent written and verbal communication skills
Proficiency in tools such as Google Suite, ChatGPT, Gemini, Claude required, and familiarity with publishing and graphics tools preferred
Bachelor’s degree in marketing, business, or related field
Excellent project management and leadership skills, especially in a fast-paced cross-functional environment
“Roll up sleeves and do what it takes” attitude
Strong team player not afraid to present new, creative ideas
Must be a U.S. citizen due to Department of Defense (DoD) contract requirements.

Nice To Haves

familiarity with publishing and graphics tools preferred

Responsibilities

Setting and driving global product marketing strategy, value proposition, messaging, customer benefit, and competitive differentiation
Defining and leading global launches, announcements, and marketing campaigns
Presenting at customer executive briefings and speaking at industry events
Driving sales enablement including sales playbooks, presentations, and tools
Producing corporate press and industry analyst briefing presentations, generating launch presentations, press release content, and press articles for placement in industry publications
Planning, producing, writing, editing and publishing content such as eBooks, website content, external blog articles, and social media content
Presenting, speaking, and engaging with press, media, and industry analysts
Constructing, producing and writing how-to sell guides, partner branding and usage guides, partner portal management and newsletters for customers and partners
Creating webinar strategy and collaborating to create slides, industry briefs, vertical briefs (i.e., retail, construction, healthcare, manufacturing, etc.), partner solution briefs, partner marketing guides, and vertical case studies
Collaborating with the Product Management groups on sales and partner enablement content
Leading the creation of sales presentations, business decision-maker slide decks, sales content, partner content and partner presentations
Generating solution briefs, white papers, customer reference overviews, case studies, short vignettes, and sales funnel targeted content
Inventing storyboards, scripts and content for sales, customer, partner and corporate videos
Identifying and implementing unique and differentiated messaging, positioning, graphics and content for event banners, signage and posters, slide shows for exhibition events, and corporate brochures
Enabling channel partners with presentations, collateral, and digital demand generation content (email copy, web copy, landing page copy)
Leading the development of content for award submissions, industry analyst reports, analyst white papers, survey submissions, analyst product surveys, corporate solution briefs, and market numbers
Producing graphics, creative content, icons, and infographics for use in white papers, presentations and solution briefs is a plus
Owning, tracking and managing budgets and expenses to ensure fiscal discipline