Director of Product Marketing

Smartcat • Boston, MA

13h • Remote

About The Position

Smartcat is building the future of work, where human expertise meets digital teammates to drive 10x to 1000x productivity gains for the world’s leading enterprises.
We’re on the frontier of an entirely new category: Agentic AI. We enable enterprises to build high-performing hybrid workforces made up of both humans and AI agents. These AI agents aren’t generic copilots. They’re fully trained digital teammates that learn from your best people, your content, and your business strategy—ready to get to work from day one.
Our platform combines generative AI, human-in-the-loop workflows, and a living Enterprise Skill Graph that continuously learns and improves. Whether you're launching a product globally, onboarding new hires, translating learning content, or aligning legal teams across regions, Smartcat turns knowledge into action and action into scale.
Over 1,000 companies, including 20% of the Fortune 500, rely on Smartcat to bring their business to the world—instantly, accurately, and in every language. As a Series C company with consistently high year-over-year growth, we’re scaling fast and investing in people who want to shape the future of work with us.
Join us in unlocking global potential, one human and agent team at a time.
WHY YOU SHOULD JOIN OUR TEAM:
At Smartcat, we’re creating a future where humans and agents work side-by-side—scaling businesses to feel like millions while keeping the culture of a high-growth startup. We believe in equal access to global innovation and ideas. We’re looking for a Director of Product Marketing to own how we bring this vision to life for the marketing buyer persona.
In this role, you’ll lead the go-to-market strategy for Smartcat’s products and solutions designed for marketing and L&D buyers, shaping how we show up in the market as a must-have AI platform. You’ll partner across teams to craft end-to-end narratives, design marketing strategies, and create content that connect business value to platform capabilities.
But this isn’t just a solutions role. You’ll also lead key product launches, refine our messaging, and ensure the voice of the marketing buyer influences the roadmap.
If you’re part strategist, part storyteller, and fully obsessed with solving real problems for real marketers, this role was made for you. This is an individual contributor role reporting directly to the Chief Revenue Officer.

Requirements

• 8+ years of experience in solutions marketing, product marketing, or go-to-market strategy roles in B2B SaaS—ideally with experience targeting marketing buyers.
• Proven ability to craft compelling solution narratives rooted in customer problems and business outcomes.
• A strong understanding of marketing workflows, tools, and challenges—especially in content creation, website management, localization, or campaign execution.
• Experience working closely with Product and Engineering teams to influence feature development and translate technical capabilities into buyer-relevant messaging.
• Skilled in partnering with Sales and Customer Success to enable adoption and help deals move faster.
• A strong writer, communicator, and storyteller—you know how to make complex ideas land simply and powerfully.

Nice To Haves

• Bonus if you’ve worked on AI-native products or marketed emerging tech categories.

Responsibilities

• Own the strategy, messaging, and packaging for all Smartcat solutions built for marketing and learning and development teams, with a focus on Director+ personas.
• Define and evolve value propositions that clearly articulate how Smartcat helps marketers increase impact, reduce time-to-market, and expand globally.
• Partner with Product and Growth to shape how capabilities are translated into full-funnel solutions that solve real-world marketing problems.
• Build and recommend go-to-market motions that include positioning, competitive differentiation, industry events, campaigns, and sales enablement.
• Deliver engaging content that brings solutions to life—playbooks, customer stories, landing pages, and campaign briefs.
• Conduct research to deeply understand user personas, use cases, and buying behavior, and feed that insight into messaging, roadmap, and sales strategy.
• Lead product launches, driving GTM strategy, internal enablement, and cross-functional readiness.
• Collaborate with Product to ensure use cases are prioritized, understood, and represented in roadmap conversations and feature planning.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 101-250 employees