Director of Product Marketing

DOPE LLC•Eagan, MN

2d•$90,000 - $105,000•Hybrid

About The Position

DOPE Marketing is a direct mail marketing SaaS platform. Our platform, Dope 360, empowers small businesses to launch automated, data-driven direct mail campaigns that generate real, measurable leads. We print in-house, ship nationwide, and integrate directly with the CRMs our customers already use. We're growing fast, and we need a product marketing leader who can bridge the gap between what we build and how customers experience it.

Requirements

5+ years of product marketing experience, ideally in B2B SaaS
Proven track record of launching features and driving adoption within an existing customer base
Deep experience building automated email/lifecycle marketing workflows
Strong writing skills — you can turn a product spec into a customer-facing announcement that people actually read
Comfort working cross-functionally with product, engineering, sales, and customer success teams
Data-driven mindset — you measure what matters and use results to optimize

Nice To Haves

Familiarity with direct mail, print marketing, or physical product fulfillment
Experience with churn reduction and win-back campaigns
Background working closely with product/engineering leadership on roadmap prioritization
Experience with CRM-triggered marketing automation at scale

Responsibilities

Own the end-to-end launch process for all Dope 360 feature releases — from internal enablement through customer-facing rollout
Build and maintain a feature release calendar in coordination with the Director of Growth and Marketing and the product/engineering team
Develop launch playbooks that include messaging, positioning, email sequences, in-app announcements, and sales enablement materials
Coordinate cross-functional launch efforts across sales, account management, support, and design
Design and execute ongoing communication strategies for the active Dope 360 subscriber base
Develop segmented campaigns to drive feature adoption, upsells, and tier upgrades (DOPE → DOPER → DOPEST)
Create educational content — product tours, how-to guides, video walkthroughs, webinars — that reduce churn and increase platform stickiness
Partner with the Sales and Marketing team to ensure product marketing materials support retention and expansion conversations
Serve as the internal and external authority on Dope 360 positioning, messaging, and value props
Maintain up-to-date product marketing collateral — feature pages, comparison sheets, case studies, ROI calculators
Translate technical product capabilities into clear, compelling customer-facing language
Ensure all customer touchpoints (website, emails, help center, in-app messaging) reflect current platform capabilities
Build and optimize automated lifecycle marketing workflows — onboarding sequences, feature announcement drips, re-engagement campaigns, and milestone-based triggers
Leverage CRM data (HubSpot) and platform usage signals to create behavior-driven campaigns that reach the right customer at the right time
Continuously test, measure, and iterate on automation performance (open rates, click-through, feature adoption, churn impact)
Own the win-back strategy for churned Dope 360 customers
Develop targeted reactivation campaigns built around new features, promotions, limited-time incentives, and platform improvements launched since their departure
Segment churned customers by reason for leaving, tenure, spend level, and vertical to personalize outreach
Track reactivation rates and revenue recovered as a core KPI
Collaborate with the retention team to ensure reactivation messaging aligns with save offers and current promotions