Director of Product Marketing

Future Publishing•New York, NY

8d•$162,000 - $190,000•Hybrid

About The Position

We are looking for a visionary Director of Product Marketing to architect the global GTM strategy for our Commercial Product portfolio. In this leadership role, you won't just follow a roadmap, you will help draw it. You will manage the end-to-end commercial success of our products, ensuring that our innovation translates into market-leading revenue growth. You are a master storyteller and a rigorous strategist. You will partner with the C-suite and Product leadership, while maintaining the tactical mentorship required to manage a high-performing team. You will serve as the primary strategic engine between Product, Sales, and Marketing.

Requirements

Expertise in the modern "Revenue Stack": Salesforce, Asana/Jira, and Business Intelligence tools (e.g., Looker, Tableau).
Experience with pricing strategy frameworks and selling methodologies.
8–10+ years of experience in Product Marketing within the media, advertising, or high-growth SaaS space.
At least 5+ years in a dedicated people management role.
Ability to simplify the most complex technical or commercial concepts into elegant narratives that resonate with both engineers and CEOs.
Experience taking products from $0 to $10M+ (or scaling existing portfolios) through rigorous GTM execution.
Ability to balance "gut feel" with deep analytical rigor, using Salesforce data, market research, and win/loss analysis to defend strategic bets.
Ability to lead with empathy and build an engaged team.

Responsibilities

Define and lead the overarching GTM framework for the entire commercial organization, owning the strategic logic behind target segmentation, tiered pricing/packaging models, and multi-channel distribution strategies to maximize LTV and market share.
Develop high-level narratives that define our place in the media landscape, moving beyond "features" to build a compelling "Future" brand story that solves complex institutional pain points and positions us as an indispensable partner.
Act as the internal "Voice of the Market," combining competitive intelligence, macro-economic trends, and buyer behavior into relevant insights that pivot the product roadmap and corporate strategy.
Transform sales enablement from "collateral creation" into a "revenue engine" by designing training programs and strategies that empower the global sales team to win high-stakes, multi-million dollar deals.
Create deep synchronization between Product, Sales and Operation, ensuring that the "Commercial" voice is heard at the earliest stages of product ideation.
Build repeatable, scalable methodologies for product launches, internal communications, and feedback loops, institutionalizing PMM excellence across the organization.
Manage a team of Product Marketing Managers, being responsible for their career trajectories, output quality, and the culture of the PMM function.