Director of Product & Solution Marketing

Mitel

21h

About The Position

At Mitel, you will have the opportunity to help businesses connect, collaborate and provide better experiences for our customers. You will deliver valuable contributions in creating business success within our global organization utilizing your unique attributes, skills and experience. The Director of Product Marketing will utilize their knowledge of the market and current/prospective customers to lead the development of product positioning and messaging that resonates with Mitel’s target audience. With an emphasis on identifying target customer pain points and high value use cases based on critical enterprise or industry specific requirements, this role will ensure their team translates how Mitel’s portfolio addresses customer need and measurable business impact. Reporting to the head of Product Marketing, they will partner with the Revenue Marketing, Sales Training & Enablement, and Content Marketing teams to develop rich and dynamic content that educates prospects, customers, and partners while ensuring the audible readiness of Mitel’s global sales organization. Mitel is a global market leader in business communications, powering more than two billion business connections with our cloud, enterprise and next-gen collaboration applications. With more than 70 million users in nearly 100 countries, Mitel is the only company that wakes up every day exclusively focused on helping customers take their communications from where they are today to where they expect them to be.

Requirements

12 – 15 years of professional experience with at least 5 years in Product Marketing
A leader, a coach, and an individual contributor, unafraid to dig in and contribute to achieving results
Coachable and self-motivated – intellectually curious, demonstrating critical thinking and creative problem solving
A track record of successfully working with creatives, technical product, and sales talent
Experience managing portfolio lifecycle management in partnership with product management, specifically leading launch readiness and execution

Nice To Haves

Advanced or bachelor’s degree from an accredited college/university in business or marketing preferred or equivalent sales and marketing experience
Experience with Sirius Decisions Product Marketing or Pragmatic preferred

Responsibilities

Establishing a portfolio messaging and positioning framework that contributes to a value-based sales methodology – identifying value drivers addressed by a defensible and differentiated value proposition
Building market intelligence to determine user and buyer personas, purchase motivators, competitive landscape intelligence, and critical use cases
Contributing key content for innovative campaigns that drive product adoption, demand generation, and supports the retention and expansion of existing customers as well as the acquisition of new logos
Working closely with the Product and Content Teams to create relevant content - case studies (written and video), marketing videos, blog posts, fact sheets, product cards, webinars, etc.
Serving as a thought leader, spokesperson and evangelist for the company, promoting the vision, mission, and strategy in the field and at industry events
Establishing the mechanism for measuring the adoption and effectiveness of portfolio content directly tied to partner and sales force readiness and website performance.