Sr. Director of Product Marketing

Astera Labs•San Jose, CA

23h

About The Position

Astera Labs is seeking a Senior Director of Product Marketing to lead go-to-market strategy for our industry-leading fabric switch and memory controller solutions. This is a high-impact leadership role at the intersection of technology and market strategy, where you'll shape how the world's largest hyperscalers and AI infrastructure builders understand and adopt our connectivity products. As a senior leader on the product marketing team, you'll drive positioning, messaging, and competitive strategy for products enabling the next generation of AI and cloud data centers. You'll partner closely with engineering, sales, and executive leadership to translate customers’ needs into competitive roadmaps and compelling value propositions that resonate with decision-makers. This role requires someone who can move fluidly between silicon-level technical discussions and strategic market conversations. With AI infrastructure demand accelerating and Astera Labs at the forefront of solving critical connectivity bottlenecks, this is an opportunity to shape the narrative for technologies like PCIe, UALink, CXL and emerging high-speed protocols that are powering rack-scale AI systems worldwide.

Requirements

Bachelor's degree in Electrical Engineering, Computer Engineering, or related technical field
12+ years of experience in product marketing, product management, or technical marketing roles
Demonstrated experience with PCIe technology or high-speed switching/interconnect products
Strong understanding of semiconductor products and silicon development lifecycle
Proven track record of leading successful product launches in the data center or infrastructure market
Experience presenting to and influencing technical audiences including engineers and architects

Nice To Haves

MBA or Master's degree in a technical discipline
Experience marketing to hyperscaler and enterprise customers (AWS, Google, Microsoft, Meta, etc.)
Familiarity with high speed connectivity protocols, such as UALink, PCIe, and CXL
Background in AI/ML infrastructure or data center architecture
Experience building and leading product marketing teams at high-growth technology companies
Strong executive presence and public speaking skills for industry events and analyst engagements

Responsibilities

Lead product strategy, positioning, and go-to-market strategy for fabric switch and controller product lines
Define and execute product launches that drive awareness, demand, and adoption with hyperscaler and enterprise customers
Develop compelling content including presentations, blogs, datasheets, and technical collateral
Own competitive analysis and market intelligence for fabric switch controller product lines
Identify market trends, customer needs, and emerging opportunities in AI infrastructure connectivity
Translate market insights into actionable product and positioning recommendations
Partner with engineering to deeply understand product capabilities and drive roadmap
Enable sales teams with training, tools, and competitive positioning to win strategic accounts
Collaborate with executive leadership to align product marketing initiatives with corporate strategy
Build and mentor a high-performing product marketing team
Serve as a technical spokesperson at industry events, customer meetings, and analyst briefings
Drive alignment across marketing, product, and sales organizations