Director of Product Marketing

Stord • Atlanta, GA

4d

About The Position

Stord is seeking a high-impact Director of Product Marketing to build and elevate our Product Marketing function from the ground up. This is a foundational hire who will define how we position our products in the market, shape our go-to-market strategy, and ensure our narratives translate into measurable commercial impact across Sales, Product, and Revenue teams. This is not a “pure strategy” role. We are looking for a player-coach operator—someone who can set direction, challenge ideas, pressure-test GTM thinking, and still roll up their sleeves to write messaging, build narratives, and drive execution when needed. You’ll sit at the intersection of Product, Sales, and Marketing leadership—partnering closely with executive stakeholders to shape GTM decisions, influence roadmap thinking, and ensure we are consistently showing up as a best-in-class, category-defining logistics tech company. Product Marketing at Stord is still in its early evolution—this is a chance to build the function, not inherit it. You’ll be joining at a pivotal moment as we scale our platform, expand into new verticals, and double down on becoming the category leader in modern fulfillment and logistics technology. You’ll have meaningful executive visibility, the ability to shape company narrative at the highest level, and the opportunity to directly influence how the market understands Stord.

Requirements

• 7+ years of experience in Product Marketing or GTM roles within B2B SaaS, logistics, supply chain, or similarly complex enterprise environments.
• Proven ability to own and drive GTM strategy end-to-end, not just support execution.
• Strong executive presence with the ability to confidently challenge ideas, influence senior stakeholders, and act as a strategic advisor.
• Hands-on operator mindset—you’re equally comfortable in a board-level narrative discussion and writing the messaging yourself.
• Deep experience translating technical or operational products into compelling, differentiated customer narratives.
• Strong commercial orientation with clear understanding of how PMM drives pipeline, adoption, and revenue outcomes.
• Experience working in fast-moving, high-growth environments where prioritization, ambiguity, and pace are the norm.

Nice To Haves

• Background in logistics, supply chain, or operational SaaS (e.g., Flexport, ShipBob, Radial, Geodis, etc.).
• Experience in companies that have scaled significantly or gone through major growth inflection points (IPO, hypergrowth, or category expansion).
• Exposure to IPO-track or late-stage scaling environments where rigor, narrative discipline, and executive alignment are critical.
• Experience building or scaling a PMM function from earlier stages.
• Submit your resume and a portfolio of marketing examples (links to case studies, enablement materials, technical briefs, webinars, etc).

Responsibilities

• Build and lead core product positioning and messaging that clearly differentiates Stord across enterprise logistics, fulfillment, and supply chain technology.
• Own and evolve go-to-market strategy for product launches, vertical plays, and key strategic initiatives.
• Serve as a trusted GTM advisor to senior leadership—bringing strong perspective on what will and won’t land in market, and when to refine or reframe direction.
• Partner tightly with Product Management and Revenue leadership to translate roadmap and customer insights into clear, actionable GTM narratives.
• Drive sales and customer success enablement, ensuring teams have the tools, narratives, and competitive clarity to win in-market.
• Establish feedback loops between customers, Product, and Revenue teams to continuously refine positioning and product-market fit signals.
• Act as both strategist and executor—comfortable operating at the 30,000-foot level while still getting into the details when needed (writing, decks, messaging, etc.).

Benefits

• We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Stord participates in E-verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed