Director of Product Marketing

GE Vernova • Bellevue, WA

18h

About The Position

At GE Vernova Grid Software, we are helping build the software that will power a more resilient, efficient, and intelligent grid. As AI transforms how utilities and energy companies operate, plan, and make decisions, we are seeking a senior product marketer to help define our AI market story, strengthen positioning across core GridOS portfolio areas, and lead the commercialization of innovation-led products. This is a highly strategic role for an experienced product marketer who thrives at the intersection of technology, market insight, and commercial execution. The Director, Product Marketing, will play a key role in shaping how GE Vernova Grid Software brings AI-enabled, data-driven, and technically sophisticated solutions to market. This person will help influence AI strategy from a market and customer perspective, lead messaging and go-to-market strategy for innovation-led offerings, and own product marketing for core areas of the GridOS portfolio, including Data Fabric. This role will also help define and elevate our cyber messaging and positioning as part of our broader value proposition to the market. The ideal candidate is equal parts strategist, storyteller, and technologist. They are energized by translating advanced capabilities—including AI/ML, data platforms, enterprise software, and cybersecurity-related value propositions—into compelling customer value and differentiated market positioning. They are comfortable engaging deeply with product managers, engineers, architects, data scientists, cybersecurity stakeholders, and technical sales teams, while also crafting clear narratives for business leaders, customers, analysts, and commercial stakeholders. This role is well suited for someone who wants to help shape what comes next while strengthening what is core: influencing portfolio strategy, supporting category creation, driving strategic consistency across key GridOS offerings, and bringing new AI-forward products to market that address critical customer challenges across grid modernization, operational intelligence, resilience, cybersecurity, and decarbonization.

Requirements

• 10+ years of product marketing experience, including experience bringing complex software products or highly technical solutions to market
• Proven experience in software product marketing, with strong preference for experience in AI/ML, analytics, enterprise software, data platforms, industrial software, cybersecurity, or other technically sophisticated solution areas
• Demonstrated success influencing go-to-market strategy, commercialization decisions, and cross-functional alignment for new or evolving product offerings
• Experience owning or supporting product marketing for platform-based solutions, data-centric offerings, or portfolio-level narratives
• Strong technical fluency and the ability to engage credibly with product managers, engineers, architects, data scientists, cybersecurity stakeholders, and technical buyers
• Experience translating complex product capabilities into clear, differentiated messaging and customer-facing value propositions
• Proven ability to lead launches for new products or major product innovations in fast-moving or emerging markets
• Bachelor’s degree required, preferably in business, marketing, engineering, computer science, or a related field

Nice To Haves

• Experience marketing AI-enabled, data-driven, analytics-based, cybersecurity-related, or highly technical B2B software solutions
• Experience with platform marketing, data platforms, integration architectures, interoperability, or data fabric-related messaging
• Strong strategic thinking with the ability to connect emerging technology innovation to market opportunity, customer needs, and business value
• Demonstrated success influencing roadmap, packaging, pricing, and commercialization decisions through market research and customer insight
• Experience building go-to-market strategy for zero-to-one or early-stage offerings, innovation programs, or new solution categories
• Proven ability to develop differentiated positioning and messaging in competitive and evolving markets
• Ability to craft compelling cyber-related narratives that connect security, resilience, trust, and operational continuity to customer value
• Ability to engage credibly with technical audiences while crafting compelling narratives for commercial, executive, and industry stakeholders
• Experience enabling direct sales, technical sales, services, and partner teams with high-impact content and tools
• Outstanding written, verbal, and presentation skills, including the ability to simplify complexity without losing technical credibility
• Strong analytical, business, and financial acumen
• Excellent collaboration and stakeholder management skills, with the ability to influence across all levels of the organization
• Comfort operating in a fast-paced, ambiguous, and innovation-led environment where new products and market narratives are being defined in real time
• Strong organizational skills and the ability to manage multiple strategic priorities simultaneously
• Experience in energy, grid software, industrial technology, critical infrastructure, or other complex B2B environments is strongly preferred
• Passion for helping customers solve high-value challenges related to grid modernization, resilience, decarbonization, cybersecurity, and operational intelligence
• Master’s degree or MBA preferred

Responsibilities

• Help shape GE Vernova Grid Software’s AI and innovation market strategy by bringing a strong customer, market, and commercialization perspective to emerging product and portfolio decisions
• Own and drive product marketing strategy for core parts of the GridOS portfolio, including Data Fabric, ensuring clear positioning, differentiated messaging, and strong market alignment
• Lead and refine cyber messaging and positioning across relevant offerings, ensuring cybersecurity value is clearly articulated in ways that resonate with customer priorities, technical stakeholders, and business decision-makers
• Partner closely with Product Management, Engineering and Commercial teams to define how AI-enabled, data-driven, and innovation-led products should be positioned, packaged, launched, and scaled
• Influence product and portfolio strategy through market insight, customer research, buyer understanding, competitive intelligence, and analysis of whitespace opportunities
• Lead end-to-end go-to-market strategy and execution for new products, capabilities, and solution releases, with a strong focus on offerings emerging from the innovation pipeline as well as strategic GridOS portfolio priorities
• Develop differentiated positioning, messaging, and value propositions that clearly connect technical capabilities to customer outcomes, business value, and strategic relevance
• Translate complex technical concepts—including AI/ML models, data fabric and platform capabilities, analytics-driven workflows, enterprise architecture, interoperability, cybersecurity value propositions, automation, and optimization—into clear, compelling narratives for both technical and executive audiences
• Help define commercialization strategies for new offerings, including target segments, buyer personas, market entry motions, packaging, pricing inputs, and launch priorities
• Serve as the voice of the market by building deep expertise in customer needs, buying behavior, decision criteria, industry trends, regulatory and market shifts, and competitive dynamics
• Support category-building efforts for emerging solutions by helping frame new market narratives, thought leadership themes, and differentiated points of view
• Build and tell a compelling story across internal and external channels, including launch messaging, solution narratives, executive presentations, thought leadership content, analyst storytelling, cyber positioning, and sales communications
• Drive sales enablement by developing the messaging, tools, training, playbooks, presentations, and assets needed for direct sales, technical sales, services, and partner teams
• Partner with demand generation, field marketing, and account-based marketing teams to support integrated campaigns and programs that create awareness, drive engagement, and generate pipeline
• Provide visibility to stakeholders across the organization on launch readiness, key strategic decisions, and execution progress
• Engage directly with customers, analysts, press, and industry stakeholders to articulate the value of GE Vernova Grid Software’s AI-forward portfolio, GridOS platform strategy, Data Fabric capabilities, and cyber-related differentiation
• Act as a strategic connector across functions to ensure that core portfolio messaging, innovation launches, and AI strategy are aligned to real customer problems, meaningful market opportunity, and measurable commercial outcomes

Benefits

• medical
• dental
• vision
• prescription drug coverage
• access to Health Coach from GE Vernova, a 24/7 nurse-based resource
• access to the Employee Assistance Program, providing 24/7 confidential assessment, counseling and referral services
• GE Vernova Retirement Savings Plan, a tax-advantaged 401(k) savings opportunity with company matching contributions and company retirement contributions
• access to Fidelity resources and financial planning consultants
• tuition assistance
• adoption assistance
• paid parental leave
• disability benefits
• life insurance
• 12 paid holidays
• permissive time off

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level