Director of Product Marketing

Stronger Consulting

3d • $99,144 - $148,716

About The Position

Achievement Network (ANet) is a nonprofit organization dedicated to helping all students achieve strong educational outcomes. We partner with school and system leaders to strengthen teaching and learning through the strategic use of assessments, coaching, and tools that drive meaningful results. Individuals who join ANet become part of a dynamic, mission-driven, and collaborative organization focused on making a lasting impact in schools. We are committed to supporting one another and growing together as a team.
OPPORTUNITY
ANet is seeking a Director of Product Marketing to build and scale the messaging, proof, and sales enablement systems that drive adoption of Compass Math, a new assessment product.This is a high-impact, cross-functional role at the center of ANet’s growth strategy. You will work closely with Sales, Product, and Implementation to ensure district leaders clearly understand the value of Compass Math—and that Sales has the narratives, evidence, and materials needed to convert interest into pilots.This role is ideal for a product marketer who wants to own real go-to-market impact, translating insight into action and directly influencing revenue and adoption.TRAVEL
Occasional travel (1-2 times per year) for team building and cross-team planning

Requirements

• 6–10+ years of experience in product marketing, market strategy, consulting, or insights roles within education or edtech
• Experience defining positioning and translating evidence into persuasive sales and marketing assets
• Bias toward action - comfortable producing and iterating quickly
• Background partnering cross-functionally with product, sales, and executive leaders
• Expertise in Area of Focus: Demonstrated ability to turn data and partner experience into compelling positioning and enablement materials. Strong commercial judgment — understanding how district leaders evaluate solutions and make purchasing decisions. Ability to balance rigor with clarity, ensuring messaging is both credible and persuasiveCommunication: Exceptional written communication skills—able to craft clear, concise, and persuasive messaging and materials for district audiences. Ability to translate complex ideas into simple, actionable narratives that Sales can use effectivelyCritical Thinking & Data Orientation: Strong analytical mindset with experience synthesizing quantitative and qualitative inputs. Ability to identify meaningful patterns and translate them into actionable messaging. Comfort using AI tools and research platforms to accelerate synthesis and refine messaging. Sound judgment about framing and its impact on stakeholder perceptionPlanning & Prioritization: Ability to manage multiple workstreams and prioritize based on revenue impact and strategic importance. Strong project management skills with attention to cross-functional coordination. Solution-oriented approach to ambiguity and evolving priorities
• Commitment to ANet’s Mission: Deep commitment to educational equity and improving outcomes for historically underserved students. Belief in the power of coherent systems and evidence-informed practice to drive instructional impact

Responsibilities

• Product Positioning & Messaging Strategy
• Define and refine Compass positioning and value proposition for priority segments
• Own the core messaging Sales uses to engage districts and move opportunities toward pilots
• Develop messaging that addresses buyer needs, objections, and decision criteria
• Ensure consistent use of messaging across sales materials, campaigns, and communications
• Partner with Product to incorporate market feedback and inform roadmap priorities
• Case Studies and Sales Enablement
• Build and maintain a system of case studies, proof points, and sales materials that are actively used in outreach, meetings, and follow-up
• Equip Sales with clear narratives, talk tracks, and assets that improve SQL → pilot conversion
• Ensure materials are adopted and used by Sales—not just created
• Ensure all external claims are credible, defensible, and aligned with product reality
• External Product Communications
• Develop clear, compelling messaging for product releases, pilot offerings, and service packages that Sales can use to drive engagement and adoption
• Ensure consistent, engaging communication that builds understanding and excitement about Compass Math
• GTM Learning & Feedback Loops
• Collect structured buyer and product feedback from Sales and Implementation teams
• Identify recurring buyer objections, lost deals, and messaging gaps
• Provide regular synthesis to GTM and Product leaders to refine positioning and campaign strategy
• Translate insights into improved messaging, new proof points, refined GTM strategies
• Market & Competitive Intelligence
• Monitor competitor positioning and emerging trends in assessment and instructional coherence
• Inform marketing and product messaging with structured external insights

Benefits

• medical, dental and vision insurance where ANet pays a portion of the cost of these benefits for employees and their families/domestic partner
• generous paid time-off including 10 paid holidays and paid days off between the Christmas and New Year’s holidays
• paid parental leave
• educational expenses reimbursements
• flexible spending accounts
• professional development
• a 401(k) plan with a 4% match
• short and long-term disability coverage
• basic life and personal accident insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 1-10 employees