Director of Product Marketing

Cricut•South Jordan, UT

About The Position

As Director of Product Marketing at Cricut, you will lead the marketing strategy, positioning, and global go-to-market execution for our portfolio of products and services. You will manage and develop a team of Product Marketing Managers while partnering closely with Product, Channel, International, and Creative teams to bring compelling launches to market and drive sustained product performance and marketing excellence throughout the product lifecycle. You are responsible for defining how our products are positioned, messaged, and activated — ensuring every launch clearly communicates value, drives demand, and supports revenue growth across DTC and retail channels. This role blends strategic thinking with hands-on execution and plays a critical part in how Cricut products show up and win in the market.

Requirements

Strong at influencing across the organization
Excellent at cross-functional leadership
Super organized and great at developing and maintaining process
Strong people manager developing strong relationships while also driving accountability
Skilled marketer with strong education and experience in tech or CPG marketing
Extensive experience in launching products to market globally
Excellent at development marketing strategy
Extensive experience developing product positioning and messaging
Out-of-the box thinker with drive to deliver higher than expected outcomes
Decisive decision maker with sound judgment
Excellent internal communicator
Proven ability to give clear, concise direction to creative teams for best outcomes
Acts like an owner and requires team to do the same for the products they manage

Responsibilities

Leading and developing a product marketing team
Owning global launch strategy and execution
Product naming, positioning, and core messaging
Visual packaging, website (PDP), product ratings and reviews, and sales support
Campaign and asset development in partnership with Creative
Managing cross-functional alignment and launch readiness
Measuring performance and optimizing post-launch results
Monitoring and driving continual high product performance (not launch and forget)