Director of Product Marketing

Modulate•Somerville, MA

5d•Hybrid

About The Position

Join Modulate as we pioneer the future of conversational intelligence. Modulate is the leader in conversational voice intelligence. We enable platforms and enterprises to deeply understand how people communicate and take timely action based on those insights. Our products help detect harm, prevent fraud, and build safer, more trusted online and real-world voice environments. We are building a self-serve Conversation Intelligence Platform — APIs, workflows, and applications that bring voice understanding to customers at enterprise scale. We are building a self-serve Conversation Intelligence Platform — APIs, workflows, and applications that bring voice understanding to customers at enterprise scale. We're looking for a Director of Product Marketing who can take everything that makes Modulate remarkable and turn it into a brand presence, a narrative, and a content engine that earns us a seat at the table with the companies shaping the future of AI. If you've ever looked at a company doing genuinely groundbreaking work and wondered why no one's talking about them yet — this is that job. Your Impact You'll own how Modulate shows up in the world: what we say, where we say it, and how it lands. That means you'll be the connective tissue between our technology, our go-to-market motion, and the broader conversation happening in AI.

Requirements

Strong experience in B2B product marketing, ideally at a tech or AI company where the product was technically complex and required translating real depth into digestible narratives
Experience marketing to both enterprise buyers and technical/developer audiences — you understand that PLG and enterprise sales motions require different approaches, and you've worked within both
Demonstrated experience with category creation: you've helped define a market, not just compete in one
Experience in sales enablement beyond asset creation — you've run trainings, built enablement programs, and measured their impact
Comfort owning market research, competitive intelligence, and buyer persona work as core parts of the job, not side projects
Experience with analyst relations (Gartner, Forrester, or equivalent)
Experience managing at least one direct report, with a genuine commitment to developing your team
You write well. Really well. Not just grammatically — with a point of view, and you know when to be bold
You understand how AI conversations happen online and offline: which journalists matter, which newsletters get read, which conferences set the agenda
You care about Modulate's mission: using AI to make online spaces safer and more trustworthy, and to protect people from fraud and harm
You approach ethical questions with seriousness. We operate in sensitive domains — fraud, harassment, vulnerable users — and our marketing should reflect that responsibility

Responsibilities

Own positioning and messaging for both flagship platforms — the Velma enterprise product and developer APIs — across customer segments, use cases, and buyer personas, and ensure that messaging is consistent from the first touchpoint through close
Support our PLG and developer GTM motion : Modulate pursues both enterprise and developer customers, with enormous potential through our product-led growth motion for our Developer APIs. You'll develop messaging and content tailored to developers and technical buyers — understanding that what compels a developer to try a product is very different from what compels a procurement team to sign a contract
Lead category creation : Modulate is not just competing in existing markets — we're defining a new one. You'll help establish "Ensemble Listening" and conversation intelligence as recognized categories, with Modulate at the center.
Own sales enablement : Partner with Sales on collateral, battlecards, and one-pagers, but also on training — ensuring reps deeply understand our differentiation, can handle objections, and know how to position against competitors
Build a unified marketing strategy together with the Senior Director of Growth Marketing, collaborating closely on campaign planning and ensuring product marketing and demand generation are tightly aligned and moving toward the same goals
Amplify product launches : Partner with Product to ensure every significant release has the right story, the right audience targeting, and the right enablement assets ready on day one
Maintain and evolve Modulate's brand narrative so that we're routinely mentioned alongside the leading AI companies — not as a comparison, but as a peer
Own PR strategy and manage relationships with external PR and communications partners to drive Modulate's presence in AI and tech media; identify the right moments, publications, and conversations where Modulate's voice belongs
Manage our social media presence (primarily LinkedIn and X/Twitter), with direct oversight of our Social Media Manager and a consistent content cadence that builds brand equity over time
Own the Modulate website as a strategic asset — overseeing content strategy, copy, and information architecture in partnership with the Senior Director of Growth Marketing
Manage the contracted development team and CMS to keep the site current, and build out templates and modules that make it easy for the broader team to publish and update content independently
Ensure the site accurately reflects our positioning, product capabilities, and category narrative at all times
Develop integrated marketing campaigns tied to product launches, industry moments, and category-defining research
Represent Modulate at industry conferences and help secure speaking opportunities for our leadership team
You'll directly manage at least one team member (our Social Media Manager) from day one, with the team expected to grow as the function matures. We're looking for someone who takes people management seriously — who develops their reports, sets clear expectations, and builds a team culture consistent with Modulate's values.