Director of Product Marketing

Future Publishing•New York, NY

2d•$162,000 - $190,000•Hybrid

About The Position

We are looking for a visionary Director of Product Marketing to architect the global GTM strategy for our Commercial Product portfolio. In this leadership role, you won't just follow a roadmap, you will help draw it. You will manage the end-to-end commercial success of our products, ensuring that our innovation translates into market-leading revenue growth. You are a master storyteller and a rigorous strategist. You will partner with the C-suite and Product leadership, while maintaining the tactical mentorship required to manage a high-performing team. You will serve as the primary strategic engine between Product, Sales, and Marketing.

Requirements

Expertise in the modern "Revenue Stack": Salesforce, Asana/Jira, and Business Intelligence tools (e.g., Looker, Tableau).
Experience with pricing strategy frameworks and selling methodologies.
An Industry Authority: You have 8–10+ years of experience in Product Marketing within the media, advertising, or high-growth SaaS space, with at least 5+ years in a dedicated people management role.
An Executive Communicator: You can simplify the most complex technical or commercial concepts into elegant narratives that resonate with both engineers and CEOs.
A Growth Architect: You have experience taking products from $0 to $10M+ (or scaling existing portfolios) through rigorous GTM execution.
A Data-Driven Visionary: You balance "gut feel" with deep analytical rigor. You use Salesforce data, market research, and win/loss analysis to defend your strategic bets.
A Culture Builder: You lead with empathy. You know how to build a team that is engaged.

Responsibilities

Define and lead the overarching GTM framework for the entire commercial organization.
Own the strategic logic behind target segmentation, tiered pricing/packaging models, and multi-channel distribution strategies to maximize LTV and market share.
Develop the high-level narratives that define our place in the media landscape.
Move beyond "features" to build a compelling "Future" brand story that solves complex institutional pain points and positions us as an indispensable partner.
Act as the internal "Voice of the Market."
Combine competitive intelligence, macro-economic trends, and buyer behavior into relevant insights that pivot the product roadmap and corporate strategy.
Transform sales enablement from "collateral creation" into a "revenue engine."
Design the training programs and strategies that empower our global sales team to win high-stakes, multi-million dollar deals.
Create deep synchronization between Product, Sales and Operation.
Ensure that the "Commercial" voice is heard at the earliest stages of product ideation.
Build repeatable, scalable methodologies for product launches, internal communications, and feedback loops.
Institutionalize PMM excellence across the organization.
Manage a team of Product Marketing Managers.
Responsible for their career trajectories, output quality, and the culture of the PMM function.