Director of Product Marketing, Growth & Platforms

Adobe•San Francisco, CA

11d

About The Position

Our Company Adobe is changing the world through digital experiences. We give everyone—from emerging artists to global brands—everything they need to build and deliver outstanding digital experiences. We are on a mission to hire the very best and are committed to developing outstanding employee experiences where everyone is respected and has access to equal opportunity. The Opportunity We are seeking a Director of Product Marketing, Growth & Platforms to drive user and revenue expansion for Adobe's Creator portfolio. In this role, you will coordinate the growth strategy for Firefly, Photoshop, Lightroom, and Premiere across both web and mobile platforms. You will be responsible for shaping the expansion approach for this ecosystem and lead a cross functional team passionate about driving impact across two key areas: Cross-Application Growth: Scale our products within Adobe’s creative ecosystem by integrating workflows and optimizing acquisition funnels across internal and external touchpoints. Portfolio Lifecycle Management (LCM): Develop our LCM system and omnichannel methods (email, push, in-app messaging, SMS or comparable experience) aimed at improving user engagement and retention.

Requirements

Growth Leadership: 12+ years of leadership experience in growth marketing, product marketing, or product management. A proven record of scaling products to mass-market adoption within a multi-product ecosystem.
Mobile & Web Expertise: Deep experience driving user acquisition, retention, and monetization strategies for applications.
Lifecycle & Ecosystem Experience: Proficiency in managing complex LCM channels and growth loops.
Quantitative Rigor: Strong analytical skills. Demonstrated capability in cohort analysis, funnel optimization, user profiling, and A/B/multivariate experiment development.
Technical & Creative Proficiency: Ability to translate GenAI capabilities (e.g., LLMs, diffusion models) into intuitive value propositions for creative professionals in building, video, and imaging.
Cross-Functional Leadership: Proven ability to influence executive collaborators, product managers, and engineering teams in a matrixed organization.

Nice To Haves

Hands-on experience with enterprise marketing automation infrastructure (e.g., Adobe Journey Optimizer) is highly preferred.

Responsibilities

Drive Cross-Application Growth Strategies
Workflow Integration: Build cross-application workflows and incorporate Firefly's Generative AI tools into Photoshop, Lightroom, and Premiere.
Journey Optimization: Manage end-to-end user journeys. Scale branded entry points across the product ecosystem. Support the development of a cross-app platform.
Build viral loops and develop our trends and sharing roadmap to drive organic growth.
External Partnerships: Build strategic partnerships to define new entry points and workflows (e.g., LLM providers, hardware, and software partners).
Architect Portfolio Lifecycle Oversight (LCM)
Omnichannel Activation: Manage LCM channels across the Creator portfolio, including push, in-app, email, SMS, App Store Optimization (ASO), and Google Play.
Evergreen Engagement: Direct the evergreen LCM strategy with Outbound Product Marketing to sustain user engagement between major product releases.
Infrastructure Acceleration: Partner with Product and Engineering to advance infrastructure.
Platform modernization: Explore new ways to bring to bear Gen AI technologies to engage users and drive operational excellence.
Orchestrate Cross-Functional Execution & Growth Operations
Growth Operations: Lead high-velocity multivariate testing frameworks to optimize acquisition funnels, monetization models, and user flows.
Product-Led Growth (PLG): Operationalize PLG loops - such as sharing, referrals, and asset remixing to improve user acquisition.
Executive Alignment: Align Engineering, Build, Product, and Marketing around unified growth objectives. Translate growth analytics into clear executive reporting.