Director of Growth Marketing

Tithely•Nashville, TN

3d•$170,000 - $200,000•Remote

About The Position

As Director of Growth Marketing, you will lead the strategy and execution of the programs that help churches discover and benefit from Tithe.ly’s tools and services. You will oversee marketing efforts across channels such as events, digital campaigns, and paid media, creating meaningful ways to connect with church leaders and administrators and support the growth of their ministries. This is a hands-on leadership role where you will work closely with your team to plan campaigns, review results, improve performance, and identify new opportunities to better serve churches.

Requirements

7–10 years of progressive B2B marketing experience with direct ownership of demand generation programs and measurable pipeline results
3–5 years leading marketing teams, including hiring, coaching, and setting priorities
Proven success executing integrated campaigns across email, events, paid media, and digital channels
Strong analytical skills, including funnel metrics, attribution, customer acquisition cost (CAC), lifetime value (LTV), and performance reporting
Experience managing paid media strategy and budgets across platforms such as Google, LinkedIn, and Meta
Demonstrated ability to execute virtual and in-person event marketing programs with measurable pipeline impact
Strong cross-functional communication and stakeholder management skills
US-based and legally able to work full time in the US.

Nice To Haves

Hands-on experience with HubSpot, including CRM, Marketing Hub, workflow automation, and reporting
Familiarity with product-led growth strategies, including free trials, freemium models, and in-product activation signals
Experience with account-based marketing (ABM) strategies and supporting platforms
Background in faith tech, nonprofit SaaS, fintech, or other mission-driven B2B organizations
Experience in high-growth or category-defining SaaS environments
Familiarity with AI-powered marketing tools for content creation, personalization, and campaign execution

Responsibilities

Own the growth marketing strategy, including goals, channel mix, budget allocation, and success metrics across demand generation efforts
Build and maintain a full-funnel marketing plan aligned to pipeline and revenue goals in partnership with Sales and RevOps
Foster a culture of testing, learning, and continuous improvement across campaigns
Report marketing performance to leadership with clear connection to pipeline and revenue outcomes
Lead, coach, and develop a team across paid media, email, events, and digital marketing
Create a high-accountability, high-support environment with clear expectations and strong execution
Oversee content strategy, website performance, SEO, and emerging AI search visibility
Hire and onboard new team members as the function grows
Own the event marketing strategy for webinars, conferences, summits, and field events
Drive attendee acquisition and post-event follow-up through coordinated multichannel campaigns
Partner with Sales on targeted event experiences that strengthen relationships and advance opportunities
Measure event impact across registrations, attendance, pipeline, and revenue
Lead paid media strategy across search, social, and other digital channels
Improve customer acquisition costs, conversion rates, and return on ad spend through ongoing optimization
Ensure paid and organic efforts work together to maximize visibility and engagement
Evaluate new channels, platforms, and AI-driven opportunities
Own reporting for key growth metrics, including leads, pipeline, acquisition costs, and channel performance
Partner with RevOps to ensure accurate attribution and clear measurement of marketing's revenue impact
Use funnel analysis, campaign reviews, and testing insights to improve performance and scale successful programs