Director of Growth Marketing (B2B)

SentiLink

4d•$180,000 - $230,000•Remote

About The Position

SentiLink is seeking a Director of Growth Marketing to establish and lead our pipeline generation efforts. This role involves owning the strategy and execution for generating awareness, engagement, and qualified pipeline within our key accounts. Responsibilities include managing integrated campaigns, account-based growth, organic discovery (AEO/SEO), website optimization, events, and marketing analytics. This is a player-coach position for an individual who has a proven track record of building successful demand generation programs and leading teams to execute them. The successful candidate will define investment areas, create a campaign calendar aligned with company priorities, and measure success based on pipeline and ARR, avoiding vanity metrics. Collaboration with Sales, Product Marketing, Product, Data Science, Revenue Operations, and Executive Leadership is crucial to ensure marketing investments drive business growth. The ideal candidate is a marketing leader experienced in generating significant, attributable B2B pipeline through integrated campaigns, content, organic discovery, targeted distribution, and effective website experiences. While experience in fraud, identity, fintech, or financial services is a plus, the primary requirement is a demonstrated ability to generate pipeline for technical products with sophisticated buyers and long enterprise sales cycles. This is a remote, US-based role.

Requirements

10+ years of B2B marketing experience, with significant ownership of demand generation or growth marketing for enterprise software companies.
Experience building demand generation programs at growth-stage B2B companies.
Demonstrated success generating meaningful, attributable pipeline and revenue.
Able to walk through campaigns you personally built in detail, including: Business objective, Target audience and segmentation, Messaging, Creative assets, Distribution strategy, Performance against pipeline and revenue goals.
Experience developing marketing programs targeting strategic enterprise customers.
Strong experience building and executing integrated campaigns across multiple channels.
Hands-on experience with SEO and AEO, with a strong point of view on how AI is changing organic discovery.
Experience owning website strategy, including landing pages, content hubs, and conversion optimization.
Strong analytics and attribution skills with experience connecting marketing investments directly to pipeline and revenue outcomes.
Demonstrated people leadership.
Experience marketing fraud, identity, fintech, cybersecurity, infrastructure software, or adjacent enterprise technology products preferred.
Experience marketing to financial institutions, fintechs, marketplaces, or other regulated industries preferred.
Experience leveraging AI tools to improve campaign development, content creation, SEO/AEO, personalization, analytics, and marketing operations preferred.
Experience partnering closely with enterprise sales organizations.
Strong operating judgment and ability to make decisions in ambiguous, fast-moving environments.
B2B SaaS, infrastructure software, cybersecurity, fintech, or another technical enterprise software background required.
Experience with Salesforce, HubSpot, Marketo, or similar marketing technology platforms.
Willingness to travel up to 25%.
Candidates must be legally authorized to work in the United States and reside in the United States.

Nice To Haves

Experience in fraud, identity, fintech, or financial services is a plus but not required.
Experience marketing fraud, identity, fintech, cybersecurity, infrastructure software, or adjacent enterprise technology products preferred.
Experience marketing to financial institutions, fintechs, marketplaces, or other regulated industries preferred.
Experience leveraging AI tools to improve campaign development, content creation, SEO/AEO, personalization, analytics, and marketing operations preferred.

Responsibilities

Own SentiLink's growth marketing strategy and execution, with accountability for generating qualified pipeline and supporting ARR growth.
Develop and execute an integrated marketing calendar that aligns campaigns to company priorities, target accounts, product launches, and revenue goals.
Build end-to-end campaigns by defining objectives, audiences, messaging, creative assets, distribution strategy, and success metrics, then optimize based on results.
Partner closely with Sales to increase awareness, engagement, pipeline generation, and conversion across SentiLink's highest-priority enterprise accounts.
Own SentiLink's organic growth strategy, including SEO and answer engine optimization (AEO), to improve visibility and trust with buyers researching fraud, identity, and risk solutions.
Lead the evolution of SentiLink's website as a conversion engine through landing pages, content experiences, resource center improvements, and ongoing optimization.
Develop the strategy for industry events, webinars, executive programs, and other field marketing initiatives that create pipeline and accelerate strategic opportunities.
Build and own marketing analytics, attribution, and reporting, ensuring marketing investments are measured against pipeline, revenue, and business impact.
Partner with Product Marketing, Product, and Data Science to translate product capabilities and market insights into compelling campaigns and customer narratives.
Recruit, develop, and lead a high-performing team while establishing scalable processes and operating rhythms.
Evaluate new marketing channels, technologies, and AI-enabled tools that improve campaign effectiveness, operational efficiency, and pipeline generation.
Serve as a key partner to executive leadership, helping shape SentiLink's go-to-market strategy and long-term growth initiatives.