Director of Growth & Product Marketing

Oscar Health•New York, NY

11h•$180,504 - $236,911•Hybrid

About The Position

Oscar is seeking a Director of Growth & Product Marketing to join their Marketing team. Oscar is a health insurance company that utilizes a full-stack technology platform and focuses on member service. This role is a strategic leadership position responsible for driving revenue growth, market expansion, and product adoption. The Director will operate at the intersection of Product, Sales, and Operations, owning the Go-To-Market (GTM) strategy and leading/supporting growth and product marketing initiatives across various channels. The individual will be responsible for ensuring alignment between product positioning, demand generation, and revenue outcomes, translating strategy into measurable business impact.

Requirements

10+ years of professional experience in Product Marketing, Growth Marketing, Enablement, or corporate GTM Strategy (health tech, fintech, or highly regulated industries preferred).
10+ years of experience leading, scaling, and managing, cross-functional operations focused on experimentation and data-driven results.
Bachelor's degree or 4 years of relevant professional experience.
Demonstrated experience defining, deploying, and optimizing enterprise-level technology tools to track marketing attribution, pipeline impact, and revenue.

Nice To Haves

Healthcare or healthcare related experience including healthcare consulting, healthcare operations, healthcare finance, or related field.

Responsibilities

Oversee, design, and orchestrate the long-term, cross-functional execution of the company's macro Go-To-Market (GTM) strategy.
Establish, optimize, and own strategic growth frameworks across paid and organic channels to scale customer acquisition, pipeline contribution, conversion velocities, and long-term revenue impact.
Partner at a leadership level with Business Analytics, Finance, and Data teams to define macro metrics (CAC, LTV, ROI) and construct complex business cases tying marketing investment strategies directly to financial performance outcomes.
Serve as the primary strategic bridge and product Subject Matter Expert (SME) to translate sophisticated product capabilities and plan architectures into highly differentiated value propositions that align with broader market needs.
Define global channel strategy alongside Events and Paid Media leaders, overseeing budget allocations, comprehensive conversion testing frameworks, and foundational funnel performance benchmarks.