Director of Product Marketing
Forethought
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Posted:
August 31, 2023
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Hybrid
About the position
Forethought is seeking a talented and motivated Product Marketing Manager to join their team and shape the future of the customer experience. As a subject matter expert on Forethought's platform and products, the Product Marketing Manager will be responsible for understanding the intricacies of AI, Machine Learning, and Natural Language Processing/Understanding. They will also stay up to date with AI trends and their implications on customer support and experience. Additionally, the Product Marketing Manager will lead cross-functional launch initiatives, collaborate with the CEO to craft a distinctive strategic narrative, and apply market segmentation and analysis for GTM improvement and prioritization.
Responsibilities
Requirements
- Become a subject matter expert on Forethought's platform and products, including AI, Machine Learning, and Natural Language Processing/Understanding
- Stay updated on AI trends and their impact on customer support and experience
- Lead cross-functional product launches, including scoping, communication, and collaboration
- Collaborate with the CEO to develop a strategic narrative and messaging for the brand, platform, and product lines
- Utilize market segmentation and TAM analysis to improve GTM strategies and prioritize initiatives
- Maintain an engaging brand presence across various media channels, such as the website, whitepapers, events, and sales enablement materials
- Support sales teams with case studies, competitive intelligence, pitch decks, and partner enablement content
- Collaborate with pre-sales engineering team to create impactful product demos for sales presentations
- Work with content team and internal subject matter experts to develop high-quality materials that drive awareness, engagement, and product adoption
- Collaborate cross-functionally with internal stakeholders for marketing strategy and execution
Benefits
- Equity opportunity as an early member of a hyper-growth startup
- Chance to define a new market within AI
- Ability to solve challenging problems with a world-class team
- Low ego company culture focused on feedback and growth
- Hybrid in-office vs. remote work structure
- Competitive medical, dental, and vision coverage
- Paid maternity, paternity, and adoption leave
- Unlimited paid time off