Director of Product Management, CTV

Moloco•Seattle, WA

7d•$223,200 - $310,000

About The Position

The Director of Product Management, CTV is a senior product leader for Moloco’s CTV business, working at the intersection of performance advertising, machine learning, and the streaming ecosystem. This person owns product strategy and translates customer needs and advances in machine learning into products that improve advertiser outcomes and drive long-term business growth. The role sets direction across multiple product areas, makes investment decisions, and aligns teams around a strategy for building and scaling the CTV business. It includes identifying advertiser segments and demand pools with a clear path to product-market fit; strengthening CTV performance, identity and signals, and measurement; improving advertiser onboarding and campaign management; and taking products to market with partners. The director works directly with advertisers and partners to validate needs and opportunities, and collaborates with engineering, data science, sales, and product marketing from discovery through launch and adoption. This leader is accountable for business outcomes such as ad spend, share of wallet, and advertiser performance; represents advertiser needs across the organization; identifies market and technical opportunities; and balances near-term performance with foundational investments. The position calls for sound product judgment, comfort with ambiguity, clear success metrics, and the ability to build the product team needed to execute across a complex, fast-changing business.

Requirements

12+ years of product leadership experience, including 8+ years in product management, leading strategy and execution across a significant portfolio or business line.
Ability to set a multi-year product vision while remaining engaged with product details and holding teams accountable for results.
Strong understanding of the CTV ecosystem, including streaming publishers, programmatic supply, cross-device identity, and the challenges of demonstrating performance and incrementality.
Experience building adtech products from 0-to-1 and scaling them into meaningful businesses, with accountability for customer outcomes, adoption, and commercial performance.
Understanding of the end-to-end advertiser experience and the systems behind it, including account creation, campaign setup, targeting, bidding, optimization, attribution, measurement, and reporting.
Track record of finding product-market fit in a new market or segment, taking products to market with sales, marketing, and partnerships, and driving adoption.
Startup mindset, bias for action, and comfort with ambiguity.
Experience partnering closely with engineering and data science on machine-learning or data-intensive products.
Ability to evaluate technical trade-offs, connect platform investments to customer and business value, and earn the respect of technical counterparts.
Ability to set clear success metrics and balance near-term performance with foundational investments.

Nice To Haves

Understanding of the mobile adtech ecosystem, including SSPs, SDKs, MMPs, and mediation layers.
Understanding of data privacy regulations such as GDPR and CCPA and responsible use of first-party and third-party data.
Familiarity with video and CTV ad formats, including interactive and shoppable formats.

Responsibilities

Own product strategy for Moloco’s CTV business and determine where to compete and how to win.
Identify advertiser segments and demand pools with potential for product-market fit, and decide when to scale or exit opportunities.
Strengthen CTV foundations across performance, identity and signals, and measurement in partnership with engineering and data science.
Improve campaign results and supply quality, connect CTV viewing to outcomes in apps and on the web, and provide trusted advertiser measurement.
Lead development of intuitive advertiser experiences for onboarding, launching, managing, and scaling CTV campaigns.
Take new products to market and shape integrations with publishers, supply partners, and measurement providers.
Work directly with advertisers and partners to identify unmet needs, validate opportunities, and translate learning into product priorities.
Guide products from discovery through launch and adoption with engineering, data science, sales, and product marketing.
Own business outcomes such as ad spend, share of wallet, and advertiser performance.
Identify CTV market opportunities and technical advances and help Moloco maintain a competitive position.
Influence leaders across engineering, data science, sales, and marketing, and align resources around the business strategy.
Set success metrics, make trade-offs between near-term performance and foundational investments, and build the product team needed to execute.