Director of Product Management

Enhanced US LLC • New York, NY

1d • $175,000 - $230,000

About The Position

Enhanced is seeking an experienced consumer product leader to own and scale its digital consumer experience across the company website and Enhanced OS. The role covers the consumer journey, including onboarding, payments, patient care, and refills, and combines product strategy and team leadership with hands-on execution. The Director will lead a consumer website rebuild from requirements through design, development, and launch; manage the product team and its operating rhythms; and coordinate with internal teams and external partners to deliver a cohesive experience. The role also owns the consumer product technology stack and vendor relationships, guides build-versus-buy decisions, and tracks product metrics to improve conversion, care workflows, and retention as the business grows.

Requirements

• 5–10 years of digital Product Management experience, including at least 3 years in consumer health, telehealth, or pharmacy.
• Experience leading a consumer website or app build from concept through launch.
• Experience managing product managers, including setting priorities, defining ownership, and developing teams.
• Experience leading design and engineering teams, agencies, or external development partners through major builds.
• Understanding of regulated consumer healthcare workflows, including identity verification, consent, and payments.
• A track record of improving conversion and customer experience through funnel analytics and measurable product changes.
• Experience managing third-party platforms and vendors, including build-versus-buy decisions.
• Strong cross-functional leadership and the ability to operate strategically while remaining hands-on in a fast-moving environment.
• Must be authorized to work in the United States without sponsorship.
• If remote, must be comfortable traveling to New York City occasionally.

Nice To Haves

• Experience building consumer products in telehealth, healthcare, or pharmacy.
• Experience leading a website or app build involving a rebrand or new product lines.

Responsibilities

• Own the end-to-end consumer digital experience across Enhanced’s website and Enhanced OS, including onboarding, payments, patient care, and refills.
• Develop and manage a prioritized product roadmap aligned with business goals and consumer needs.
• Lead the consumer website rebuild, including requirements, design, development, and launch.
• Manage and develop the product team by establishing clear ownership, priorities, and operating rhythms.
• Partner with design, engineering, marketing, operations, and analytics to deliver a cohesive consumer experience.
• Identify and eliminate friction across the patient journey to improve conversion, intake completion, and retention.
• Own the consumer product technology stack and external partners, making build-versus-buy decisions.
• Define and track key product metrics, including funnel conversion, ID verification, time to first dose, refill rates, and retention.
• Scale the product roadmap, team, and operating model as the consumer business grows.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed