Director of Performance Marketing

House of Noa • New York City, NY

4d • Hybrid

About The Position

We are hiring our first Director of Performance Marketing to report to our CEO and oversee our marketing agency and retention consultant. The mission of this role is to oversee our performance marketing efforts and drive business growth through scaling existing channels efficiently and profitably, and launching new ones through a sound testing program. We are looking for an analytical and business-driven team member who is accountable and driven to align marketing strategies to our most important KPIs. This role is based in NYC with a flexible, hybrid schedule.

Requirements

• 8+ years of experience in performance marketing
• 3+ years of experience managing others
• Prior experience leading a marketing strategy in a consumer business that is first order profitable
• Channel experience with Meta and Google Search & Shopping
• Strong business acumen who will lead all strategies through the lens of the company’s key growth metrics
• Driven to create high performing channel strategies while upholding our brand standards

Nice To Haves

• Experience managing email/SMS, affiliate marketing, or direct mail campaigns

Responsibilities

• Lead the development and implementation of data-driven marketing strategies to drive customer acquisition, engagement, and retention across our key channels including paid social, search, shopping, and email/SMS
• Continuously monitor, analyze, and optimize marketing campaigns to maximize ROI, improve conversion rates, and achieve KPIs
• Explore, test, and recommend new marketing channels including but not limited to affiliate, referral, and direct mail programs
• Own marketing budget and create monthly spend plan with the goal of deploying dollars efficiently across channels and programs and adapting to business needs and trends
• Develop a full picture of the customer journey and leverage those insights to optimize existing programs and introduce new channels
• Take brand stories and creative direction and thread them through each marketing channel in a way that will perform while staying true to the brand and campaign message
• Oversee our marketing agency and retention partner, guiding them to deliver results required to meet our annual growth goals; bring a perspective on building out our team in-house over time

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed