Director of Partner Engagement & Growth

Goodwin Living•Alexandria, VA

9d•$85,000 - $95,000

About The Position

The Director of Partner Engagement & Growth directs organizational marketing relationships for Goodwin Living Health. The role oversees the marketing and sales team, develops and maintains relationships with customers and referral sources, responds to customer requests and concerns, and brokers service contracts with facility partners. The position develops and implements strategic marketing and sales plans across Goodwin Living Health services, including Hospice, Home Health, outpatient rehabilitation, Home Care, Goodwin Living at Home, Brain Health, and future services. It leads daily marketing operations, grows the brand’s reach, monitors performance and growth systems, and promotes services through sponsorships, webinars, presentations, and events. The director also recruits and manages team members, supports strategic service development, and maintains knowledge of markets, referral sources, and competitors. Goodwin Living is a nonprofit senior living and healthcare organization based in Alexandria, Virginia. It describes its culture as inclusive and purpose-driven, with opportunities for professional development and team-member recognition. The posted salary is $85,000–$95,000, with a bonus of up to $25,000.

Requirements

Bachelor’s degree in marketing, business administration, or a related field.
At least three years of experience in healthcare marketing and sales; home-based care operations experience is preferred.
Demonstrated experience using CRM systems and other digital platforms to improve documentation accuracy, data analysis, and operational efficiency.
Demonstrated ability to supervise and direct professional and administrative personnel.
Ability to market aggressively and deal tactfully with customers and the community.
Knowledge of corporate business management.
Excellent communication, negotiation, and public relations skills.

Nice To Haves

Master’s degree.
Experience in home-based care operations.

Responsibilities

Develop and implement strategic marketing and sales plans for Goodwin Living Health services and additional opportunities.
Direct and participate in daily marketing operations, overseeing the establishment, implementation, and success of marketing and sales initiatives.
Expand the profile and reach of the Goodwin Living Health brand.
Ensure sales and marketing teams use systems and processes to measure performance and growth and meet established goals.
Identify sponsorship opportunities and assist with coordinating events.
Conduct webinars and presentations and host events to raise brand awareness or increase product visibility.
Use marketing and promotional initiatives to achieve budgetary volume projections.
Establish and maintain positive working relationships with current and potential referral sources.
Recruit, select, orient, and directly manage members of the Goodwin Living Health marketing and sales team.
Build and monitor community, customer, and patient perceptions of Goodwin Living Health as a high-quality provider of home- and community-based services.
Provide leadership in strategic planning to identify and develop new or enhanced services that address customer needs.
Maintain comprehensive knowledge of Goodwin Living markets, key referral sources, and competitors’ market positioning.
Respond to customer requests and concerns and broker service contracts with facility partners.