Director of Growth

Sequel.io • San Francisco, NY

19h • Remote

About The Position

Sequel is hiring a Director of Growth to own its pipeline engine across account-based marketing (ABM), paid media, email, and SEO, with influence over the marketing technology stack. The role reports directly to the VP of Marketing and is focused on expanding Sequel’s enterprise business by turning target-account demand into closed revenue. It calls for hands-on ABM and performance marketing experience, strong analytical judgment, and a growth-hacking approach to rapid experimentation. There may be an opportunity to manage the outbound BDR team, currently three people and expected to grow to four, if the candidate’s experience supports it; otherwise, a BDR manager will report to the VP of Marketing.

The Director will build and operate demand-generation programs, strengthen the referral and word-of-mouth flywheel, and align marketing activity with sales outcomes. The role also partners with the owner of field marketing on the go-to-market motion for events, and works closely with sales, product marketing, and customer success. Sequel’s marketing team is AI-first and expects the role to use AI tools operationally to accelerate campaign creation, test more variants, and reduce manual work. The company’s product and go-to-market plans change quickly, so the person in this position should be comfortable adapting and making bold bets as a challenger brand.

Sequel provides webinars, virtual events, and video programs on customers’ own websites, helping them capture first-party audience data and use AI agents to create programs, convert engaged viewers into pipeline, and grow audiences. The company is VC-backed, has more than 300 customers, and says it has maintained zero churn among its mid-market and enterprise customers. The role is described as having substantial ownership and potential impact on Sequel’s enterprise growth.

Requirements

• Hands-on account-based marketing experience.
• An AI-forward, growth-hacker approach centered on experiments and hypotheses rather than campaigns alone.
• A track record of aligning marketing programs with sales outcomes measured in closed revenue, not just leads.
• Ability to analyze funnel data, identify leaks, and recommend tests using quantitative reasoning.
• Strong practical knowledge of paid media, SEO, and answer-engine visibility, including the strengths and limitations of each channel.
• Fluency with a modern go-to-market technology stack; experience building workflows with HubSpot, Clay, Apollo, and ZoomInfo.
• A systems-oriented approach to scaling work, building leverage rather than defaulting to adding headcount.

Nice To Haves

• Prior experience managing a BDR team.
• Experience in events, webinars, or virtual engagement.
• Experience marketing a challenger brand against larger, better-funded competitors.
• Based in New York or San Francisco.

Responsibilities

• Own end-to-end demand generation across ABM, paid digital, and potentially the outbound BDR team.
• Develop the referral and word-of-mouth flywheel, making an existing pipeline source more intentional.
• Set strategy and execute across paid media and email.
• Lead enterprise ABM from target-account selection through campaign execution.
• Align marketing and sales so generated pipeline converts into closed business.
• Run rapid experiments across channels, formats, and offers; stop ineffective tests and invest more in successful ones.
• Partner with the field marketing owner on the go-to-market motion for field marketing events.
• Study funnel behavior and identify which campaigns produce pipeline rather than just clicks, then use the findings to guide future tests.
• Build growth systems using LLMs, APIs, and enrichment tools, including personalized outreach at scale, funnel automation, and lead scoring and routing.
• If the candidate’s background supports it, lead the BDR team and improve the quality of outbound.
• Work closely with sales, product marketing, and customer success.

Benefits

• Health insurance.
• Dental insurance.
• Vision insurance.
• 401(k).
• Parental leave.
• Fitness stipend.
• 20 days of paid time off per year.
• Winter company shutdown.
• Additional days off for special personal moments, such as birthdays.
• Remote-first work with the option to work from New York or San Francisco hubs.
• Annual team offsite, kick-offs, and weekly virtual hang-outs.
• Growth and development opportunities, with leaders who invest in employees’ careers.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed