Director of Marketplaces

Caraway Home•New York, NY

4d•Remote

About The Position

Caraway is seeking an experienced Director of Marketplaces to lead its Amazon and third-party marketplace channels globally. The role owns long-term planning, daily execution, and optimization across marketplace performance, including advertising, SEO and organic ranking, forecasting, reporting and analytics, business operations, reviews, listings and account management, product detail pages, and brand and pricing integrity. The Director will help shape how Caraway approaches marketplaces as AI-driven shopping changes how customers discover products. The position reports to the Chief Marketing Officer and works closely with internal teams and external partners to grow marketplace revenue and margin while supporting Caraway’s direct-to-consumer and retail businesses. The Director will lead channel P&L, strategy, and KPIs; manage advertising and traffic generation; oversee listing content and conversion testing; and protect brand pricing, assortment, and account health. The role also includes FBA and FBM strategy, inventory and demand forecasting, product launches, promotional planning, review generation, performance reporting, competitor and platform monitoring, and evaluation of new marketplaces and geographies. The Director will manage agency and platform relationships while remaining hands-on with daily channel operations and deciding which work should eventually move in-house. Caraway is a fully remote home goods brand focused on well-designed, non-toxic products and more sustainable manufacturing and packaging. The company describes its team as collaborative and distributed across the country, with a culture of continuous learning and career growth. Full-time eligible employees receive benefits including equity, a 401(k) company match, medical, dental and vision coverage, paid parental leave, remote-work and workspace support, professional development reimbursement, unlimited PTO, paid holidays, wellness reimbursement, and employee product discounts.

Requirements

At least 8 years of experience building, leading, and managing Amazon and marketplace channels for an eight-figure-plus Amazon business.
Deep hands-on Amazon Seller Central experience and a track record of P&L ownership, rather than campaign management alone.
Fluency across Amazon search and SEO, content, retail media (Sponsored Ads, DSP, and AMC), FBA and supply chain, and platform operations.
Practical, hands-on experience with organic ranking and review strategy.
Strong experience in inventory management, merchandising, listing optimization, margin management, and pricing.
Experience protecting brand pricing and positioning in a marketplace environment.
Experience managing agencies and cross-functional stakeholders while remaining hands-on with day-to-day work.
Expertise with Amazon and marketplace tools such as Helium 10, SmartScout, Amazon Brand Analytics, and advertising management platforms.
Proficiency with analytics tools such as Looker, Excel, SQL, or Tableau.
Growth mindset and willingness to test ideas and pursue new opportunities.
Ability to work with creative, marketing, and logistics partners to present the product assortment effectively.

Nice To Haves

Experience with international marketplaces.
Experience protecting pricing and positioning for a premium or direct-to-consumer-heritage physical product brand; housewares, kitchen, or adjacent categories are a plus.
Omnichannel experience with at least two other marketplaces, such as Walmart Marketplace, Target Plus, Costco.com, or Wayfair.
Strong instincts for new product opportunities based on keyword research and customer insights.

Responsibilities

Lead Caraway’s global Amazon and marketplace channels, including channel strategy, KPIs, targets, and sustainable revenue and margin growth.
Own in-platform advertising, including PPC, DSP, video, OTT, and Amazon Marketing Cloud, with a focus on organic ranking and incremental contribution margin.
Use email, SMS, influencer, affiliate, PR, paid social, and paid search channels to drive external traffic to marketplaces and coordinate campaigns to avoid competing against Caraway’s own channels.
Oversee product setup and listing content, including copy, imagery, keywords, attributes, and A+ content, and lead conversion strategy and testing.
Set marketplace pricing and assortment to complement Caraway’s direct-to-consumer site and retail partners; enforce MAP and monitor unauthorized sellers, hijackers, and counterfeits.
Manage margin, account health, customer service experience, seller rating, and case log management.
Own FBA and FBM strategy, including inbound placement, inventory positioning, in-stock rates, and fee and freight costs.
Work with Finance and Inventory Planning on demand forecasts and update forecasts as conditions change.
Plan and execute on-time Amazon product launches with internal and external teams.
Work directly with Amazon on growth opportunities such as shows, exclusive color drops, and bundles.
Own the promotional calendar, including Deal of the Day, Lightning Deals, coupons, and event deals, in coordination with Marketing, Finance, and Ecommerce.
Build strategies to increase high-quality reviews and ratings; monitor customer reviews and apply insights to products, listings, and customer service.
Partner with Data & Analytics to report on key metrics, identify insights, build dashboards connecting marketplace results to company-wide revenue and marketing measurement, and present results, risks, and recommendations to leadership.
Track competitors and marketplace changes, including algorithm updates, AI shopping features, fees, and policies.
Build relationships with the Amazon agency, other agency and platform partners, Amazon contacts, and internal Strategy, Marketing, Finance, Retail, and Operations teams; determine over time which work should move in-house.
Evaluate new marketplace channels and geographies, including sequencing, localization, and operational setup.

Benefits

Equity.
401(k) with a 3% company match.
Medical, dental, and vision coverage options with generous employer contributions.
FSA, HSA, and Dependent Care FSA access.
Up to 12 weeks of fully paid parental leave, depending on tenure.
Access to additional fertility care services through KindBody.
Computer equipment and at-home setup support.
Annual workspace reimbursements.
Fully remote work and flexibility.
Monthly coworking reimbursements.
Monthly virtual events, company-wide offsites, and company swag.
Annual professional development reimbursements for full-time employees.
Unlimited PTO, 11+ paid annual holidays, and quarterly wellness days.
Monthly wellness reimbursements.
Employee discount on Caraway Home products.
Complimentary Caraway product as a new hire, with opportunities to expand the product collection.