Director of Marketing

Guidon Design • Indianapolis, IN

3d

About The Position

The Director of Marketing is accountable for the strategy, performance, systems, and continuous improvement of Guidon's marketing function. The role leads brand strategy, market visibility, pursuit excellence, marketing technology, and organizational capability development while partnering with Market Leaders, Practice Leaders, Business Development, and Operations to advance firm growth objectives. The Director establishes the marketing frameworks, tools, resources, and standards that enable consistent brand stewardship, effective pursuits, meaningful client engagement, and scalable growth across all markets.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 12+ years of progressive marketing experience, including leadership responsibilities.
• Experience developing and executing marketing strategies, brand initiatives, and growth programs.
• Experience managing CRM platforms, marketing technology, reporting, and analytics.
• Demonstrated success partnering with business leaders to support growth initiatives and pursuit success.
• Strategic thinker who connects marketing initiatives to business goals.
• Strong business acumen and growth mindset.
• Collaborative leader who builds trusted partnerships across the organization.
• Effective storyteller capable of translating technical expertise and project outcomes into compelling narratives.
• Data-driven decision maker who uses reporting and analytics to guide strategy.
• Strong written and verbal communication skills.
• Proactive, solutions-oriented, and adaptable.
• Ability to develop people, processes, and organizational capability.

Nice To Haves

• A/E/C, professional services, or relationship-based B2B marketing experience preferred.

Responsibilities

• Develop and lead Guidon's annual marketing strategy, marketing plan, and budget.
• Establish and maintain brand positioning, messaging, visual standards, and storytelling frameworks.
• Increase market visibility and strengthen Guidon's reputation across target markets and industries.
• Lead market research, competitive analysis, and client insight initiatives to inform strategic decisions.
• Ensure alignment between marketing efforts, market growth plans, and firmwide strategic priorities.
• Partner with Market Leaders, Business Development, and pursuit teams to improve pursuit strategy, differentiation, and win planning.
• Establish standards, tools, processes, and best practices supporting qualifications, proposals, interviews, and presentations.
• Maintain content libraries, project stories, resumes, case studies, and differentiators that support pursuit readiness.
• Develop organizational capabilities in strategic storytelling, client-focused communications, and interview preparation.
• Support strategic pursuits through market intelligence, messaging, thought leadership, and pursuit planning initiatives.
• Analyze pursuit outcomes and client feedback to improve positioning, messaging, and pursuit effectiveness.
• Own the strategy, governance, and effectiveness of Guidon's marketing technology and CRM systems.
• Establish data standards, reporting expectations, dashboards, and performance measures.
• Measure marketing's contribution to market visibility, client engagement, pursuit effectiveness, and business growth.
• Evaluate and improve marketing processes, workflows, and tools to increase efficiency and scalability.
• Leverage data and analytics to support informed decision-making and continuous improvement.
• Lead and develop the Marketing Manager and marketing team through coaching, performance management, and professional development.
• Establish clear priorities, accountability, and performance expectations.
• Build a proactive, strategic, and growth-oriented marketing culture.
• Identify future marketing capabilities, resources, and organizational structures needed to support firm growth.
• Foster collaboration across Marketing, Business Development, Operations, and Market Leadership teams.
• Wash the Dishes Steps in where needed to support strategic pursuits, marketing initiatives, and business priorities.
• Balances strategic leadership with a willingness to contribute directly when necessary.
• Supports a culture of shared ownership and collaboration across the firm.
• Lead Through Listening Seeks input from Market Leaders, Practice Leaders, Business Development, Operations, clients, and team members.
• Translates feedback and market insights into meaningful marketing priorities and actions.
• Creates an environment where ideas, lessons learned, and innovation are encouraged.
• Solve Problems Proactively Anticipates marketing, pursuit, brand, CRM, and resource needs before they become barriers to growth.
• Uses data, market intelligence, pursuit outcomes, and business insights to identify improvement opportunities and implement solutions.
• Continuously improves marketing systems, processes, content resources, and pursuit readiness.
• Follow-Up on Commitments Delivers on marketing priorities, strategic initiatives, and organizational commitments.
• Creates visibility into priorities, performance, risks, and resource needs.
• Holds the marketing team accountable for execution, ownership, and results.
• Build Organizational Capability Develops the people, systems, tools, and processes that strengthen Guidon's marketing and pursuit capabilities.
• Coaches team members and builds future marketing leadership capacity.
• Creates scalable infrastructure that supports long-term growth and organizational success.
• Establish annual education and training plans and goals for self.
• Meet or exceed professional standards of work.
• Actively pursue personal continuing education.

What This Job Offers

• Job Type: Full-time
• Career Level: Director