Director of Marketing
About The Position
The Director of Growth / Marketing will lead the company’s client acquisition strategy and build a predictable, scalable lead-generation model targeting middle-market manufacturing executives, business owners, and operational leaders. This hands-on, revenue-driven role combines data-driven campaign strategy, marketing technology and CRM management, industry relationship-building, sales enablement, and measurement of marketing performance. The position represents an established independent commercial brokerage headquartered in Irvine, California, serving commercial risk-management and HR/compliance advisory needs.
Requirements
- At least 5 years of proven B2B growth marketing, demand generation, or performance marketing experience, with a track record of driving measurable pipeline revenue.
- Hands-on expertise in CRM setup, pipeline management, database segmentation, and marketing automation systems; experience with Pipedrive or similar platforms is required.
- Ability to extract insights from raw data, optimize conversion pathways, and execute multi-channel campaigns end to end.
- Outstanding written, verbal, and interpersonal communication skills, including comfort connecting with executives and prospects at industry events.
Nice To Haves
- Prior experience marketing to manufacturing, industrial, middle-market, or complex B2B decision-makers.
- Familiarity with commercial insurance or agency management systems such as AMS360.
Responsibilities
- Design and execute performance-driven marketing strategies to generate a continuous, high-quality pipeline of qualified manufacturing prospects.
- Lead multi-channel growth initiatives across email marketing, content marketing, digital advertising, direct mail, and trade association networks.
- Build, optimize, and manage marketing automation infrastructure, including prospect-data cleansing and segmentation and the creation of nurture sequences.
- Represent the agency at industry trade shows, manufacturing conferences, and local business events, building networking and referral partnerships.
- Create and refine sales materials, pitch decks, client case studies, and digital assets to support the producer team throughout the sales cycle.
- Establish marketing metrics, track campaign effectiveness, analyze conversion funnels, and report return on investment to executive leadership.
Benefits
- Medical coverage
- Dental coverage
- Vision coverage
- Company-paid life insurance
- 401(k) retirement plan
- Generous paid time off
- Paid company holidays
- Hybrid flexibility, with remote work on Mondays and Fridays
- Potential $10,000 performance bonus based on lead-generation goals
- Scalable incentives tied to measurable pipeline and growth metrics
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
