Director of Marketing

Lumenci • , (Multiple States)

15d • $135,000 - $155,000 • Remote

About The Position

Lumenci is seeking a remote Director of Marketing to lead US marketing for its full-lifecycle intellectual property platform. This hands-on, senior individual contributor role owns marketing for Lumenci’s patent litigation, monetization, and iLumOS AI businesses, shaping the market story used by commercial teams. The role has a US focus, supports the rollout of the US team, works closely with Sales and sales enablement, and collaborates with colleagues globally. It has a clear path to building a team.

The Director of Marketing leads the US trade show and conference program, client experiences, collateral, campaigns, demand generation, account-based marketing, and brand. The position also manages the marketing budget, agencies, and external partners; guides website content, SEO, and visibility in AI-driven search; and develops thought leadership that positions Lumenci and iLumOS as authorities in patent monetization and IP strategy. Case studies and outcome claims must be coordinated with Legal and delivery leaders to protect client confidentiality and obtain approval before publication.

Lumenci is a full-lifecycle intellectual property platform founded in 2018 and headquartered in Austin, Texas. It provides patent litigation, expert witness testimony, and patent monetization services, alongside iLumOS, an expert-guided AI platform for patent intelligence. The company works with more than 200 clients worldwide and is backed by VSS Capital Partners and Century Equity Partners.

The position is full-time, exempt, remote, and based in the US. It reports to the Senior VP of Sales and involves 15–25% travel for trade shows, industry events, and client dinners. Event work may require standing for extended periods and setting up booth materials; reasonable accommodations are available. Candidates must be authorized to work in the United States; visa sponsorship is not available.

Requirements

• At least 7 years of B2B marketing experience, including at least 4 years in the intellectual property industry, such as IP information and analytics, IP software, IP or legal services, litigation support, or licensing.
• Deep knowledge of the IP market, its buyers, and how they evaluate services and technology, including law firms, corporate IP teams, patent owners, and litigation funders.
• Proven success running trade show and event programs from start to finish.
• A track record of demand generation tied to measurable results, such as qualified leads, marketing-sourced pipeline, and closed revenue.
• Experience owning a marketing budget and managing agencies or external partners.
• Strong writing and presentation skills, including the ability to turn technical and legal subject matter into clear, persuasive content.
• A strong sense of urgency and the ability to plan ahead and manage several priorities without last-minute scrambles.
• Comfort working as a hands-on individual contributor who personally delivers work while also setting strategy.
• Ability to build alignment and work effectively with Sales and global, cross-functional teams across time zones.
• Ability to travel 15–25% for trade shows, industry events, and client dinners.
• Event work may involve standing for extended periods and setting up booth materials; reasonable accommodations are available.
• Must be authorized to work in the United States; Lumenci is unable to sponsor or take over sponsorship of an employment visa.

Nice To Haves

• Director-level marketing experience in an IP-focused company.
• Experience marketing both professional services and a software or AI platform across multiple business lines.
• Hands-on HubSpot experience, including campaigns, lead scoring, lead flow, and ROI reporting.
• Experience building account-based marketing programs.
• Familiarity with SEO and generative engine optimization (GEO) for AI-driven search.
• Existing relationships across the IP event and association circuit, such as AIPLA, IPO, and LES.
• Experience leading cross-functional teams or managing marketing staff.

Responsibilities

• Lead Lumenci’s US trade show and conference program, from planning through follow-up, including booth presence, staffing, materials, and lead capture.
• Plan and run client dinners and hosted events in key markets.
• Manage promotional items, giveaways, branded merchandise, and client dinners within company gift, entertainment, and expense policies, including vendors, ordering, and inventory.
• Audit existing collateral and prioritize revisions and new materials.
• Create overview, introductory, and solution-specific collateral for Lumenci services and iLumOS.
• Build tailored presentation slides for sales conversations, conferences, and client meetings.
• Manage the webinar, white paper, and use case program, working with internal subject-matter experts to translate complex IP work into clear client stories.
• Work with Legal and delivery leaders to ensure case studies, use cases, and outcome claims protect client confidentiality and receive approval before publication.
• Partner with sales enablement to keep sales materials and messaging current and consistent.
• Create content for the SDR team and develop targeted outreach campaigns for priority accounts and buyer segments.
• Design and run account-based marketing programs for high-value target accounts, coordinating events, content, and digital outreach with Sales.
• Build a measurable demand generation engine using HubSpot for campaigns, lead scoring, tracking, and attribution, and demonstrate program ROI.
• Guide website content, SEO, and visibility in AI-driven search so buyers can find Lumenci and iLumOS.
• Develop thought leadership programs positioning Lumenci and iLumOS as authorities in patent monetization and IP strategy.
• Manage the marketing budget, agencies, and external partners.
• Own the Lumenci brand across touchpoints, including PowerPoint templates, email signatures, digital assets, and event presence.
• Ensure brand standards are applied consistently across US and global teams.
• Partner with HR on employer branding, including branded offer and onboarding templates and new-hire welcome kits.
• Present a US marketing plan that supports Lumenci’s broader go-to-market strategy and iLumOS growth.

Benefits

• Medical, dental, and vision insurance with significant company contributions toward employee premiums.
• 401(k) program with an employer-matching contribution.
• Annual performance bonus and variable pay component tied to individual goals and overall company success.
• Accrued paid time off, designated company holidays, and additional floating holidays.
• Wellness Leave for physical health and emotional well-being.
• Paid leave for significant life events such as bereavement and parental bonding.
• Flexible, remote-first work environment.
• Professional growth and development resources, mentorship, and merit-based promotion opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed