Director of Marketing

Calibrate•Birmingham, AL

About The Position

Burr & Forman, an Am Law 200 firm with more than 400 attorneys, is seeking a Director of Marketing to provide strategic leadership for the firm’s marketing function. Reporting to the Chief Marketing Officer, the Director will collaborate with firm leadership and the business development team to execute marketing initiatives that elevate the firm’s brand, support revenue growth, and advance firmwide priorities. The ideal candidate is a hands-on leader who connects marketing and business development efforts across the firm and leads, mentors, and develops a high-performing team. The Director will lead integrated marketing strategy and operations, strengthen the firm’s reputation and market presence, improve processes and workflows, optimize marketing technology, direct internal and external communications, and oversee vendor and outsourced service-provider relationships. The role is based in one of the listed office locations: Atlanta, Georgia; Birmingham or Mobile, Alabama; Columbia, South Carolina; Nashville, Tennessee; or Orlando or Tampa, Florida.

Requirements

  • 10+ years of experience in marketing, communications, or professional services.
  • 5+ years managing teams operating in high-demand environments.
  • Bachelor’s degree in a related field.
  • Strong project management, communication, and analytical skills.
  • Ability to manage competing priorities, leverage digital marketing and business development platforms, and deliver high-quality work in a fast-paced environment.

Responsibilities

  • Provide direction and guidance to the marketing team, ensuring initiatives are executed effectively across the firm.
  • Lead an integrated marketing strategy that strengthens the firm’s reputation and expands its market presence.
  • Advance marketing and business development operations through process improvement and workflow automation.
  • Optimize the marketing technology strategy, ensuring platforms and tools effectively support firmwide objectives.
  • Direct internal and external marketing communications to ensure consistent and compelling firmwide messaging.
  • Oversee relationships with vendors and outsourced service providers.
  • Collaborate with firm leadership and the business development team to execute marketing initiatives that elevate the firm’s brand, support revenue growth, and advance firmwide priorities.
  • Lead, mentor, and develop a high-performing team.
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