Director of Marketing
About The Position
The Director of Marketing leads marketing strategy and execution across Hebrew Theological College and its affiliated schools. Working closely with institutional leadership, the Director develops and implements campaigns to strengthen the HTC brand, support student recruitment and enrollment, enhance donor and alumni engagement, and expand HTC’s digital presence. The role combines strategic planning with hands-on execution, including project management, content creation, external vendor coordination, and marketing performance oversight. The Director oversees enrollment marketing, digital marketing and content, development and institutional communications, brand management, and marketing operations. The position is primarily based at HTC’s Main Campus in Skokie, Illinois, with limited, almost entirely local, work-related travel as needed. It is classified as exempt.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.
- Five or more years of progressive experience in marketing, communications, digital media, or brand management.
- Excellent written and verbal communication skills.
- Strong organizational and project management abilities.
- Experience managing content, social media, email, and digital marketing campaigns.
- Ability to analyze marketing performance and improve results using data.
- Experience managing agencies, freelancers, and vendors.
Nice To Haves
- Familiarity with the Orthodox Jewish community and its institutions is strongly preferred.
Responsibilities
- Develop and execute recruitment marketing strategies for HTC schools and programs.
- Identify priority audiences, geographic markets, and growth opportunities.
- Create campaigns supporting open houses, campus visits, admissions events, and enrollment initiatives.
- Develop recruitment materials and communications for prospective students and families.
- Monitor marketing performance throughout the enrollment funnel and optimize campaigns accordingly.
- Lead HTC’s digital marketing strategy across social media, websites, email, and digital advertising.
- Maintain a coordinated content calendar covering student life, faculty, alumni, Torah learning, institutional accomplishments, and recruitment messaging.
- Ensure major events and milestones are captured and converted into high-quality content.
- Create and oversee written, visual, and video content.
- Manage photographers, videographers, designers, agencies, and freelance vendors.
- Partner with development leadership on fundraising campaigns, donor communications, event marketing, impact reporting, alumni engagement, and institutional announcements.
- Develop digital and print materials to strengthen relationships with donors, alumni, parents, and community stakeholders.
- Maintain consistent branding, messaging, and visual identity across schools, programs, websites, publications, presentations, and marketing materials.
- Establish guidelines that support school-level communications while reinforcing the HTC brand.
- Manage marketing calendars, workflows, project timelines, budgets, and vendor relationships.
- Establish KPIs and regularly report on campaign performance, engagement, inquiries, applications, and event participation.
- Build systems and processes that support a professional, accountable, and results-driven marketing function.
Benefits
- Health plans
- Retirement plan (403b) with matching contributions up to 5% for eligible and enrolled employees after one year of employment; employees may make their own pre-tax contributions immediately upon employment
- Roth option
- Flexible Spending Accounts (FSA)
- Dental plans (PPO and HMO)
- Vision plan
- Dependent care and transit programs
- Life insurance, AD&D, and voluntary supplemental life insurance
- Short-term and long-term disability programs
- Touro University tuition exemption program for eligible employees, their spouse, and dependent children
- Employee Assistance Program
- Early-release Fridays
- Generous paid time off
- Vacation, sick leave, and personal leave
- Annual holiday schedule
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What This Job Offers
Job Type
Full-time
Career Level
Director
