Director of Marketing

FloresHR•Charlotte, NC

20d•Hybrid

About The Position

The Director of Marketing is a high-impact, hands-on leadership role reporting directly to the CEO. This is a build role responsible for defining and driving go-to-market strategy, establishing systems that connect marketing to sales results, and building the company’s brand presence across traditional, digital, and AI-driven channels. The role begins as an individual contributor, supported by an external marketing agency, and will shape the marketing function as it grows. The Director will prioritize building the sales and marketing growth engine, including lead scoring and routing, sales enablement content, and closed-loop reporting from campaign to closed deal. The position also drives near-term pipeline impact, develops go-to-market plans with sales leadership and executives, builds brand recognition with HR and benefits decision-makers, and improves qualified traffic and discoverability. The role applies AI to marketing operations, partners on enterprise change management and across the product lifecycle, and manages agency and vendor relationships. The position is based in a professional hybrid office environment in Charlotte, North Carolina, with at least three days per week in the office. Standard work hours are Monday through Friday, 8:30 a.m. to 5 p.m. ET, with an hour for lunch; managers may approve other schedules. The work is mostly sedentary, involving prolonged periods at a desk and on a computer, along with use of a phone, copy machine, and printer. Common programs include Outlook, Word, and Excel. The role frequently communicates with team members and candidates and requires exchanging information clearly and accurately.

Requirements

At least 5 years of progressive marketing experience, including B2B marketing at a growth-stage or fast-scaling company.
Demonstrated experience building or significantly improving the connection between marketing and sales, including lead scoring, routing, and sales enablement content.
Ability to work hands-on as an individual contributor and direct external agencies or vendors.
Working fluency with SEO/SEM and an informed point of view on AI-driven search and discoverability.
Practical experience using AI tools for content creation, marketing automation, or campaign execution.
Experience developing and managing a marketing budget that balances investment with value.
Strong written and verbal communication skills and ability to work effectively with sales, product, and executive stakeholders.
Understand the value of providing a high level of customer service.

Nice To Haves

Experience owning a full marketing plan, including end-to-end go-to-market strategy from positioning through launch.
Marketing experience in benefits administration, HR technology, Insurtech, healthcare, or another regulated B2B services industry.
Experience marketing to employer or HR buyers and working with broker or channel partners.
Prior experience building a marketing function from an early stage.

Responsibilities

Build and run the systems connecting marketing and sales, including lead scoring and routing, sales enablement content, and closed-loop reporting from campaign to closed deal.
Identify and execute quick wins to improve conversion on active sales opportunities.
Define and execute go-to-market plans with sales leadership and the executive team, including segmentation, positioning, and launch strategy for current and future offerings.
Develop and execute a multi-channel brand strategy to raise company visibility and credibility with HR and benefits decision-makers.
Improve the company’s qualified traffic and visibility across traditional search (SEO/SEM), AI-driven search and assistants, and emerging channels.
Use AI tools to scale content creation, campaign execution, and reporting.
Stay engaged as products and capabilities evolve, ensuring the market is accurately informed and sales has the resources needed to sell effectively.
Partner with product leadership from early development through launch, providing a marketing perspective at each stage.
Direct the external marketing agency and other vendors to extend execution capacity and deliver against the marketing strategy.
Perform other duties as assigned.
Maintain quality work that exemplifies and promotes the company’s core values.

Benefits

Competitive medical, dental, and vision benefits for employees and their families.
Company-funded health savings accounts (HSAs).
Pre-tax and post-tax 401(k) plans with a company match up to 5%.
Life insurance.
Accident insurance.
Pet insurance.
Monday-through-Friday schedule.
Generous vacation policy.
Life Balance Reimbursement Plan.
Volunteer program supporting employees’ community involvement.
Professional growth opportunities.