Director of Marketing

Rolling Suds Home Office•Brentwood, TN

21d•$100,000 - $115,000

About The Position

Rolling Suds is a national exterior cleaning franchise with hundreds of territories across the country. The Director of Marketing works directly with the Chief Marketing Officer to lead marketing initiatives, manage vendors, and turn strategy into measurable results. This is a hands-on leadership role on a lean team, combining strategy with campaign execution, performance review, franchise-owner coaching, vendor issue resolution, and campaign launches. As the company grows, the Director will help develop the team and its systems. The role oversees marketing across residential, commercial, national accounts, and franchise development. It includes responsibility for paid media, SEO, social media, email, and other campaigns; performance evaluation based on leads, acquisition costs, conversions, and revenue; vendor and project management; franchisee marketing support and communications; and marketing operations and team development. The position is full-time. Flexible work-from-home options are available.

Requirements

At least 5 years of marketing experience leading campaigns, projects, vendors, or teams.
Strong understanding of paid advertising, SEO, CRM systems, email marketing, and analytics, with experience overseeing strategy, managing execution, and evaluating performance.
Hands-on marketing experience and ability to step into execution when needed.
Experience managing agencies, vendors, and internal resources.
Understanding of acquisition costs, conversion rates, ROAS, and revenue attribution.
Strong communication, organization, problem-solving skills, and ownership.

Nice To Haves

Franchise marketing experience is strongly preferred; understanding how to balance national brand strategy with local franchisee needs carries significant weight in the hiring decision.
Experience in multi-location businesses, home services, or B2B lead generation is valuable.

Responsibilities

Lead marketing initiatives across residential, commercial, national accounts, and franchise development.
Oversee paid media, SEO, social media, email, and other marketing campaigns.
Evaluate performance using leads, acquisition costs, conversions, and revenue.
Own projects from planning through execution and results.
Manage agencies, technology partners, and outside vendors; keep projects moving and hold partners accountable for results.
Coordinate campaigns, creative projects, timelines, and deliverables.
Help franchise owners develop and execute effective local marketing strategies.
Oversee newsletters, marketing updates, and educational content.
Build repeatable campaigns, training, and resources for the franchise network.
Develop scalable solutions to common marketing challenges.
Improve reporting, CRM integrations, automation, and marketing processes.
Manage priorities and keep the department running effectively.
Step into hands-on execution when needed.
Help develop the team and its capabilities as the department grows.