Director of Marketing

Legends Global•Rockford, IL

10d•Onsite

About The Position

Legends Global is seeking a Director of Marketing to lead revenue-focused, strategic planning and execution across multiple lines of business within the BMO Center, Coronado Theatre, and Davis Park. This role spans digital and traditional marketing, external communications, creative oversight, partner integration, and high-level project management, ensuring alignment with Legends Global Marketing Network standards. The position operates under a collaborative dual reporting structure, reporting to the venue Assistant General Manager and maintaining a strategic connection to the Legends Global Marketing Network. Responsibilities may evolve with technology and AI integrations. The ideal candidate will bring creative energy, focused optimism, and an eagerness to embrace advancing marketing technology and AI.

Requirements

Bachelor’s Degree or equivalent in marketing or related field
5-10 years of marketing experience
Proficient in Microsoft Office, with a focus on Word, Excel and PowerPoint
Ability to work in a team-oriented environment and effectively influence and communicate with clients
Professional verbal and written communication skills
Excellent time management, strong work ethic, and organizational skills

Nice To Haves

Previous experience in entertainment and/or venue marketing preferred

Responsibilities

Regularly review ticket sales metrics and apply marketing tactics to drive awareness and sales for touring events.
Collaborate with promoters to lead venue marketing support, planning, and timeline management for all touring events.
Initiate and execute digital marketing efforts for large-scale campaigns to drive ticket sales and maximize event awareness.
Collaborate with the venue sales team and Legends Global Home Office to develop and implement premium seating and private event specific revenue-generating marketing campaigns.
Utilize data and CRM platforms to build targeted marketing campaigns that increase ticket conversions and repeat guest visitation.
Manage in-venue digital and static assets to maximize ancillary revenues.
Own strategy and execution of paid media across all channels, measuring campaigns against revenue-focused KPIs.
Work directly with media partners for value-add opportunities and execution support.
Own the indirect marketing budget, ensuring appropriate resource allocation to drive revenue opportunities.
Oversee venue calendar and content posting cadence for social media.
Develop strategy and lead team execution for social media, including competitive analysis, data reporting, and platform updates.
Oversee social listening and metrics evaluation in Sprout Social.
Maintain and optimize all owned digital assets (website, socials) to ensure a frictionless path to purchase.
Direct the public relations image of the facility.
Establish and maintain relationships with media, industry influencers, and key community and strategic partners.
Act as facility spokesperson and liaison with the general public.
Assign or create all creative content and designate workload by bandwidth and revenue-focus.
Carry out supervisory responsibilities including interviewing, hiring, training, planning, assigning work, appraising performance, rewarding and disciplining employees, and resolving problems.