Director of Marketing

Sensiba • Hold, CA

11d

About The Position

The Director of Marketing provides strategic and operational leadership across Sensiba’s marketing organization. Reporting directly to the Vice President of Marketing, the Director leads the teams responsible for planning, developing, and executing marketing strategies across industry verticals and firm services. The role oversees Strategic Marketing Managers and the Marketing Production team, aligning priorities and coordinating high-quality execution to support pipeline, revenue growth, and measurable business results.

The Director establishes priorities and accountability, allocates resources, develops team capabilities, and ensures marketing initiatives progress efficiently from strategy through execution. As a strategic partner to the Vice President of Marketing, the Director helps translate firmwide, industry, service-line, and international priorities into actionable marketing plans, and may take on broader marketing leadership responsibilities when the Vice President is absent.

Success in the role means industry and firm services marketing is consistently executed at a high level, the organization operates efficiently, and marketing activity contributes to measurable pipeline and revenue growth. The position requires significant progressive marketing experience and a bachelor's degree in marketing, business, communications, or a related discipline.

Requirements

• Significant progressive marketing experience, including leadership of multidisciplinary marketing teams.
• Demonstrated experience managing managers and developing high-performing teams.
• Experience leading industry, service-line, B2B, or professional services marketing strategies and programs.
• Strong understanding of demand generation, pipeline development, integrated marketing, and revenue-oriented marketing.
• Ability to translate business strategies into marketing plans and drive those plans through execution.
• Strong operational leadership, including experience managing priorities, resources, budgets, workflows, and organizational capacity.
• Ability to use marketing performance data to evaluate effectiveness and make informed investment and prioritization decisions.
• Strong business acumen and ability to build effective relationships with senior business, sales, and marketing leaders.
• Excellent leadership, communication, decision-making, and stakeholder-management skills.
• Bachelor's degree in marketing, business, communications, or a related discipline.

Responsibilities

• Directly manage and develop 3–4 Strategic Marketing Managers responsible for industry vertical and firm services marketing.
• Own the operational success and performance of the Marketing Production Team, a team of 6.
• Set clear direction, priorities, expectations, and accountability across the marketing organization.
• Develop team capabilities through coaching, performance management, hiring, development, and succession planning.
• Foster collaboration, accountability, efficiency, executional excellence, and measurable business impact.
• Ensure industry vertical and firm services marketing strategies are consistently and effectively executed.
• Hold Strategic Marketing Managers accountable for marketing plans aligned with business priorities and growth objectives.
• Strengthen coordination across industries and services and leverage successful marketing strategies across the firm.
• Partner with senior stakeholders to keep marketing priorities aligned with evolving business needs and growth opportunities.
• Oversee the connection between marketing strategy and production, moving priorities efficiently from planning into market.
• Establish processes, workflows, timelines, and standards for efficient operations and consistently high-quality work.
• Manage competing priorities and allocate people, budget, and production capacity to initiatives with the greatest strategic and business value.
• Identify and resolve execution gaps, resource constraints, and process inefficiencies.
• Establish accountability for deadlines, deliverables, quality, and business results.
• Build a performance-oriented marketing organization focused on demand creation, pipeline generation, revenue growth, and market position.
• Ensure marketing strategies define clear business objectives and measures of success.
• Partner with business and sales leaders to connect marketing priorities with growth opportunities.
• Monitor marketing performance and use data and insights to optimize programs, investments, and resource allocation.
• Focus the organization on measurable business outcomes and growth rather than marketing activity and output alone.
• Serve as a strategic thought partner to the Vice President of Marketing and translate firm strategy into actionable priorities.
• Support execution of firmwide, industry vertical, firm services, and international marketing strategies.
• Recommend marketing priorities, organizational structure, capabilities, resources, and investment.
• Manage personnel, budget, external partners, and production capacity across the function.
• Step into broader marketing leadership responsibilities in the absence of the Vice President of Marketing, as appropriate.

Benefits

• Comprehensive medical, dental, and vision coverage.
• 401(k) with match and financial wellness programs.
• Vacation, sick time, holidays, parental leave, and volunteer days.
• Hybrid or remote work options and flexible hours.
• Discretionary performance-based bonuses.
• Tuition reimbursement, certifications, mentorship, and professional development opportunities.
• Career growth and internal mobility opportunities.
• DEI initiatives, employee resource groups, and wellness programs.
• Competitive compensation and professional advancement opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Director