Director of Marketing

Mi-T-M Corporation•Peosta, IA

14d

About The Position

The Director of Marketing is a visionary leader responsible for elevating the Mi-T-M brand, accelerating demand, and unifying marketing disciplines into a cohesive, high-performance department. The role translates business objectives into marketing plans, KPIs, and measurable initiatives, while fostering enthusiasm, motivation, and cross-functional alignment across the organization. The Director leads integrated strategy across brand, digital, product, and channel marketing; owns brand identity, messaging, and storytelling; and directs demand-generation campaigns and digital experiences. The role also oversees product positioning, launches, go-to-market execution, packaging implementation, content operations, and responsible adoption of AI tools and analytics. The position leads and develops a multidisciplinary marketing team, builds agency partnerships, and manages departmental budgeting, reporting, campaign performance, and operational and administrative marketing activities.

Requirements

7–10+ years of progressive marketing leadership experience, ideally in industrial, manufacturing, or omnichannel environments.
Proven success leading brand, digital, product, and channel marketing teams.
Strong understanding of dealer networks, distributor models, and field-sales dynamics.
Demonstrated ability to build integrated go-to-market plans and manage complex product launches.
Experience with content management systems, digital platforms, and agency partnerships.
Exceptional communication, leadership, and cross-functional collaboration skills.
Experience with retail packaging, point-of-purchase signage, and planogramming when applicable.
Creative thinking, a data-driven mindset, and strong business acumen.

Responsibilities

Translate business objectives into clear marketing plans, KPIs, and measurable initiatives.
Lead integrated planning across brand, digital, product, and channel functions.
Inspire enthusiasm, alignment, and motivation across departments.
Own the company's brand identity, messaging architecture, and storytelling.
Ensure consistent communication across digital, product, dealer, and corporate channels.
Drive ideation and set website direction so the digital experience reflects brand strategy.
Develop demand-generation activities that support product adoption and channel sales.
Oversee multi-channel campaigns to elevate awareness, engagement, and conversion.
Build and manage a network of outside agencies to broaden capacity and accelerate execution.
Leverage AI tools to modernize marketing operations, enhance creativity, and accelerate execution.
Implement AI-driven analytics for forecasting, segmentation, and KPI visibility.
Use AI-powered content generation and optimization tools to scale messaging and storytelling.
Identify AI automation opportunities in content management, customer insights, search, and digital personalization.
Guide responsible, strategic adoption of AI technologies in line with business objectives and brand standards.
Lead product positioning, demographic messaging, and competitive differentiation.
Oversee launch planning, go-to-market execution, and cross-functional readiness.
Manage packaging implementation for commercial and retail uses.
Ensure product stories are clear, compelling, and aligned with customer needs and market opportunities.
Direct the company's content management software initiative and scalable content operations.
Guide digital strategy across web, email, paid media, SEO, and social.
Ensure digital experiences are modern, intuitive, and aligned with brand and product priorities.
Lead, mentor, and develop a multidisciplinary marketing team across brand, digital, product, and channel.
Build a culture of creativity, accountability, and cross-functional collaboration; develop team capabilities through coaching, training, and clear role expectations.
Manage operational and administrative activities, including invoices, quoting, purchase and print orders, and ECR reviews.
Perform copywriting and proofing.
Review and report on analytics and track corporate campaign performance.
Manage corporate initiatives including advertising, partnerships, influencers, sponsorships, email marketing, newsletters, and training modules.
Manage the overall departmental budget.