Director of Marketing

Parsley Health • New York, NY

8d • $160,000 - $190,000 • Remote

About The Position

The Director of Marketing owns Parsley Health’s full growth engine, with the goal of acquiring more members efficiently. This high-visibility role leads the channels driving acquisition and ensures brand investment contributes to conversion, customer acquisition cost (CAC), and lifetime value (LTV). Reporting to the SVP of Marketing, the Director leads in-house specialists, agencies, and contractors across growth channels, membership conversion, brand, content, public relations, measurement, and planning.

Requirements

• At least 8 years of experience in growth marketing.
• At least 3 years leading a multi-channel team at a DTC, subscription, or consumer health company.
• Hands-on ownership of paid media budgets and agency management against CAC and payback targets.
• Direct experience scaling affiliate, SEO, and/or lifecycle/CRM.
• A track record of using brand, content, or PR to improve growth metrics.
• Strong data fluency, including using AI tools to self-serve and scale campaigns and analytics.
• Comfort operating as both strategist and operator on a lean team.

Nice To Haves

• Healthcare, telehealth, or wellness experience.
• Experience marketing insurance-covered services.
• Experience partnering with a sales team on lead-to-purchase conversion.

Responsibilities

• Lead a team of in-house specialists, agencies, and contractors.
• Own paid media, SEO, lifecycle marketing, and affiliate channels; set strategy, budget allocation, and testing priorities.
• Manage the paid media agency against CAC and payback targets.
• Partner with the Growth Product Manager on membership join-flow and website conversion, and align on a shared testing roadmap.
• Partner with the Brand Manager on brand strategy and content, and with the PR agency on earned media, ensuring these efforts build demand and trust and contribute to conversion and CAC.
• Own the marketing plan, budget, and channel forecast.
• Define how brand contributes to growth, report weekly on funnel performance, and make channel reallocation decisions.

Benefits

• Equity stake for all employees based on role level.
• 401(k) with employer matching.
• Hybrid opportunity with remote work and time on site at the NYC headquarters.
• Complimentary Parsley Health Complete Care membership.
• Subsidized medical, dental, and vision insurance plan options.
• Generous flexible time off plan.
• Annual professional development stipend.
• Annual wellness stipend.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed