Director of Marketing

Cogir Senior Living•Scottsdale, AZ

34d

About The Position

The Director of Marketing will shape and elevate the brand across partnerships, content, campaigns, and culture. This is a hands-on leadership role that turns strategy into action, builds high-impact partnerships, and ensures the organization’s story is told across relevant channels. The role requires both strategic thinking and direct execution across web design, digital marketing, public relations, print, direct mail, social media, and analytics. The Director leads multichannel campaigns, maintains brand consistency, manages the organization’s web presence and public narrative, and uses analytics to improve performance and demonstrate return on investment. The role also owns planning and delivery of the annual Executive Director Summit, including vendors, speakers, logistics, promotion, and post-event follow-through. In addition, the Director leads social media strategy and content creation, recruits and develops marketing interns, and trains team members on marketing tools and standards.

Requirements

Bachelor’s degree in marketing, communications, or a related field.
At least 8 years of experience in a marketing leadership role.
Hands-on fluency across web design, digital marketing, public relations, print, direct mail, social media, and analytics.
Track record managing partnerships, cross-functional projects, and creative teams.
Hands-on experience with Asana, Canva, and social media management tools.
Strong content strategy instincts, mentorship ability, and event-planning skills.
Ability to use analytics and reporting to guide strategy and demonstrate marketing return on investment.
Excellent written and verbal communication skills.
Strong organization and attention to detail.

Nice To Haves

Senior living or multi-location business experience is strongly preferred.
Background in senior living, healthcare, hospitality, or franchise marketing models.
Comfort with hands-on content work, including writing, creative direction, photography, and videography.
Willingness to travel occasionally for events and community support.

Responsibilities

Build and manage strategic relationships with high-value partners.
Collaborate across functions to launch co-branded campaigns and shared media opportunities.
Track partnership performance and optimize for engagement and return on investment.
Lead multichannel campaigns across digital, print, direct mail, and experiential platforms.
Maintain brand consistency and storytelling across corporate, community, and other touchpoints.
Use analytics to guide decisions, demonstrate impact, and improve channel performance.
Partner with community and regional teams to align marketing initiatives.
Manage the organization’s web presence, including design input and content updates.
Lead digital marketing across paid, organic, and email channels.
Lead public relations, build media relationships, and manage the organization’s public narrative.
Plan, promote, and execute the annual Executive Director Summit, including vendor and speaker management, logistics, promotional materials, and post-event follow-through.
Set social media strategy and calendar, and execute across social channels.
Lead content creation, including on-site photography and videography, with internal teams and outside contributors.
Develop marketing interns and train new team members on tools and standards, including Asana, Canva, and brand guidelines.
Build a collaborative, high-performance marketing team culture.