Director of Marketing

JACK Entertainment•North Randall, OH

13h

About The Position

Reporting to the SVP & GM JACK Thistledown, the Director of Marketing assists the Senior Vice President of Marketing with developing monthly, quarterly, and annual property-level strategic plans. The role oversees Direct Mail, Promotions and Events, Advertising, Racino Marketing, Entertainment, Bus Programs, and Group Sales, as well as the operation and management of the Retail and Valet department. The Director leads the VIP customer base, partnering with the Vice President of Marketing Enterprise, Shared Services, and property operational leaders to create, implement, and execute VIP programming. The role executes the VIP Marketing Strategy and fosters a culture of exceptional service and hospitality focused on VIP customers at Thistledown Racino, while building a team of hosts who develop customer relationships and drive sales.

Requirements

Bachelor’s degree in marketing or a related field.
At least 1 year of experience as a guest service agent or in another hospitality, Racino, or entertainment position; the posting states 1 to 2 years minimum.
At least 2 years of previous managerial experience, including customer service and marketing experience.
Strong background in brand marketing, database marketing, entertainment, Racino marketing, and direct mail.
Demonstrated ability to achieve excellence.
Knowledge of CMS and data entry, and ability to read and interpret computer output.
Excellent organization, communication, administrative, and managerial skills.
Experience using Microsoft Office Suite.
Ability to type 20 words per minute.
Ability to work any day of the week and any shift, including weekends and holidays.
Must pass a background check and hair follicle drug test, and complete the licensing process.
Must present a well-groomed appearance.
Ability to obtain an Ohio Lottery Commission license.

Nice To Haves

MBA preferred.
Extensive knowledge of Racino operations and internal controls, policies, and procedures is desirable.

Responsibilities

Achieve maximum revenue in targeted gaming and food-and-beverage market segments; identify ways to grow existing business and pursue new opportunities.
Monitor competition and changes to planning assumptions, adjusting plans as needed.
Interpret management philosophy and translate concepts into practical applications; analyze and modify systems accordingly.
Lead direct reports and foster teamwork, employee morale, motivation, and open communication.
Hire, discipline, develop, and promote staff in assigned areas; delegate work based on task requirements and employee capabilities, and ensure work is completed on time and within budget.
Meet with employees to discuss career goals, identify development needs, create action plans, follow up, and hold employees accountable; cross-train and prepare employees for career advancement.
Coach and develop employees, clearly communicating expectations and maintaining an approachable demeanor.
Direct marketing and manage Promotions, Racino Marketing, Entertainment, Retail, and Valet functions.
Oversee the integrity of direct-mail offers, redemptions, customer lists, and customer records.
Oversee the development, negotiation, implementation, and execution of designated special events and promotions.
Develop and maintain a VIP customer marketing strategy that increases market share and profitability.
Drive customer development on the Racino floor and solicit guests through personal contact and group affiliations.
Oversee patron complimentary, credit, and discount procedures in accordance with company policy and profitability standards.
Develop programs and train the Racino Marketing team to assist customers with check-cashing privileges, credit, and reservations as appropriate.
Help create and lead execution of the Racino Marketing strategy to build long-term VIP customer relationships and strengthen brand value.
Evaluate the success of special events and casino promotions.
Establish, maintain, and control budgets for direct marketing, promotions, advertising, and/or public relations.
Participate in the development, execution, and analysis of marketing programs for existing and new customers, including customers of Caesars brands.
Develop relationships and cooperative promotions with brand and local strategic alliance partners in the Cleveland market.
Analyze customer service scores and recommend improvements; advocate for customers.
Attend marketing meetings about promotions and events, and ensure appropriate inter- and intra-departmental communication of marketing initiatives.
Meet attendance guidelines and comply with regulatory, departmental, and company policies.
Direct and train employees to maintain a positive environment and respond promptly to guest inquiries.
Perform other duties assigned by the Vice President of Marketing.